Resource Center

Who are Gen Z podcast listeners? Learn why Gen Z listens to podcasts and how brands can reach them with authentic, engaging, and value-driven content.

Borrowell’s Eva Wong discusses the hidden struggles of entrepreneurship, the emotional toll of setbacks, and the lessons that helped her scale a successful company.

Learn how to master subtle branding in your branded podcast. Discover tips for creating valuable, engaging content that moves that needle without corporate promo.

Struggling to convince your boss to launch a branded podcast? Learn how to make a strong business case, address objections, and prove ROI to get leadership on board.

Discover why brands are investing in niche podcasting in 2025 and why you should too. Learn how focused content drives higher engagement, stronger conversions, and better ROI for both branded podcasts and brand advertisers.

Learn how Bobbie Racette turned rejection into resilience to build Virtual Gurus. Discover her inspiring journey of battling imposter syndrome and finding the right investors.

Fatima Zaidi and Steve Pratt discuss how to craft branded podcasts that truly resonate with audiences. Learn why audience-first content, generosity, and creative risks are essential for success.

Discover the key takeaways from SXSW 2025 on how podcasters and brands are navigating the evolving audio landscape. Learn about innovative strategies, podcast ads, branded podcasts, and creator partnerships shaping the future of audio.

Spin Master Co-Founder Anton Rabie reveals his top lessons for entrepreneurs and how to stay ahead of the curve in this episode of The Moment.

Discover how to create a business podcast that stands out in 2025. Learn what listeners want, how to optimize engagement, and why multi-platform distribution is key.

Explore the untapped potential of underserved markets in podcasting, including parents, blue-collar workers, and global audiences.

Satish Kanwar shares lessons from Shopify and why long-term vision and founder-led innovation are critical to building successful startups within Canada and beyond.

Is video the next step for your branded podcast in 2025? Explore the benefits and challenges of integrating video into your podcast strategy, and decide if it's the right move for your brand’s show.

Explore 12 must-listen Black Canadian podcasts covering culture, storytelling, business, and more. Elevate your playlist with these powerful and inspiring voices. Category: Tips and Trends

Dive into key insights from episode two of “The Moment”, where Marie Chevrier, former CEO of Sampler, shares her journey of closing her company, navigating failure, and finding the strength to fuel an even greater comeback.

Discover how business leaders are leveraging branded podcasts in 2025 to build thought leadership, foster community, and create authentic brand connections. Learn why podcasts are dominating content marketing and how companies are using them to engage audiences in a human-first way.

Discover why investing in employee thought leadership is a game-changer for brands. Learn how empowering employees to build personal brands amplifies reach, humanizes your company, and fosters trust with audiences while boosting engagement, retention, and business growth.

Learn the key differences between serialized and episodic podcasts, and discover which format is best suited to your brand’s goals, audience, and content.

In this episode of The Moment, Eva and Allen Lau reflect on their entrepreneurial journey, offering valuable advice on perseverance, handling criticism, and mentoring the next generation of tech disruptors.

Discover the top 6 branded podcast trends for 2025, from always-on shows to creative formats. Learn how brands are innovating to captivate audiences and stay ahead in corporate podcasting.

Explore the best branded podcasts to listen to in 2025. Discover inspiring stories, expert insights, and innovative content that set these shows apart.

Discover ways to elevate your branded podcast. Explore pro vs. con debates, myth-busting episodes, live shows, and more to boost the engagement of your show.

Meet the 50 female founders driving innovation and disruption in 2025. From tech to fashion, this list showcases the visionary leaders you’ll want on your radar.

Become a standout podcast interviewer with these 8 tips to connect with guests, inspire authentic storytelling, and create episodes your listeners will love.

Learn how to elevate your branded podcast content through the lens of Northwestern Mutual’s “A Better Way to Money™.” Explore proven strategies to maximize your show’s reach and provide valuable content to your ideal listeners.

Discover how branded podcasts are transforming influencer marketing. Learn why brands turn to podcasts for deeper engagement, authentic connections, and targeted lead generation with influencer partnerships.

Explore how 15 B2B leaders are redefining marketing with storytelling and data-driven strategies. Gain expert insights into the evolving landscape of B2B content and how brands are preparing for the future.

We sat down with Steve Pratt to dive into the potential of branded podcasts for thought leadership. Learn how to set your company’s podcast apart from the crowd and create a show that’s “from you, not about you,” to help establish authority and meaningfully connect with your audience.

Join us as we celebrate International Podcast Day by showcasing 71 diverse voices in branded podcasts. Learn more about some of the most loved industry leaders and creators.

Learn how to create a valuable content strategy that drives results. This step-by-step guide covers everything from setting goals to optimizing and promoting your content to ensure brand success.

Discover the top 10 video podcast agencies in 2025 that can help you create engaging, high-quality video podcasts. Learn what a video podcast agency does and how they can elevate your brand's content.

Dive into the top insights from CoHost and Sounds Profitable’s latest report, “The Impact of Branded Podcasts.” Get a pulse on the branded podcast landscape and discover the latest insights to better inform your audio strategy.

Learn how to create a podcast trailer that captivates your audience and drives engagement. This blog offers actionable tips and examples to help you craft a high-performing podcast trailer that stands out.

Explore the ultimate list of B2B podcasts to gather inspiration and ideas alongside tips on how your company can successfully grow a branded podcast.

Explore the leading list of the best B2C podcast production companies and tools for your brand to leverage in 2025. Whether you already have a branded podcast or are just starting one, this list is for you.

Discover how NEI’s podcast, Fissionary, masters the art of impactful brand narratives. Gain insights and strategies to elevate your own brand story and engage audiences with compelling techniques.

Discover how to leverage video podcasts in your marketing strategy with expert tips, tools, and best practices. Learn the benefits, production techniques, and promotional strategies to maximize your reach and engagement.

Explore the top 20 podcast agencies worth following in 2025. Learn how these leading experts are shaping the future of branded podcasts and find the perfect match for you.

Discover expert tips and strategies on how to secure the best guests for your podcast. Learn how to identify, approach, and book top-tier guests to elevate your podcast’s quality and reach.

Discover the top 50 branded podcasts of 2025 and the valuable insights they offer. Whether you’re looking for financial guidance, gripping true crime stories, or self-improvement advice, our list has you covered.

Learn the ins and outs of B2B branded podcasts including how to create, launch, and promote your brand’s show in this how-to guide.

Join us in celebrating the winners of the 2024 Quill Podcast Awards. Learn about the podcasts, creators, and companies pushing the industry forward.

Discover the 9 most common podcast production mistakes and how to fix them. Elevate your podcasting game and captivate your audience with expect-backed techniques.

From crafting engaging content to maximizing employee engagement, discover everything you need to know to launch and sustain a successful internal podcast.

The Quill Podcast Awards is honoring brands and podcasters across 15 categories for our 2024 awards. Check out the full list of finalists and celebrate some of the best, brightest, and most creative in audio.

In honor of International Women’s Day, dive into the journeys, insights, and groundbreaking work of 50 inspiring women in podcasting

Level up your B2B marketing with our comprehensive guide to the top trends shaping 2025. From branded podcasts to influencer marketing strategies, discover actionable insights to elevate your business strategy and stay ahead of the curve.

Unlock the secrets to elevate your podcast's visibility in 2025! Don't let your content get lost—discover proven strategies to boost your podcast's presence on popular platforms and connect with a wider audience.

Discover how B2B brands can leverage the power of podcasts to engage their target market and establish themselves as influential thought leaders. Gain insights on crafting engaging content, connecting with audiences, and maximizing brand visibility in the ever-evolving world of audio storytelling.

Discover the art of refining your branded podcast's niche with 5 expert tips from CAAT Pension Plan’s branded podcast, Contributors. In this blog, we highlight lessons from the Contributors podcast to help you get in front of your ideal listeners and create content that resonates with them.

Uncover how adapting the content as a product mindset boosts your content marketing department by amplifying audience engagement, building lasting connections, and driving sustainable business growth.

Explore the list of our team’s and client’s favorite podcasts of 2023. From gripping true crime narratives to insightful interviews, find your next favorite listen and dive into this year’s best in audio.

Discover the top podcast marketing agencies that are harnessing the power of audio to elevate your brand's reach. Explore their services, read success stories, and find the perfect partner to amplify your podcast strategy in 2025.

Uncover the key insights from “The Power of Brands in Podcasts” report and what they mean for marketers in 2025. Learn how to leverage branded podcast listener data to create informed marketing strategies and impactful content.

Explore the top branded podcast newsletters for marketers. Subscribe to the best resources for exclusive content to stay ahead in the world of audio.

Discover the top 8 branded podcast awards to elevate your show's credibility and reach. Find out how to submit your branded podcast for these awards and stand out in the audiosphere.

Uncover the top 5 branded podcast marketing pitfalls you might be falling into. Learn how to avoid common mistakes and get expert insights for a winning podcast strategy.

Learn more about some of 2023’s leading branded podcasts as we go over Quill’s MarCom award-winning shows.

Optimize your branded podcast's online presence with our producer’s guide! Learn how to create compelling landing pages that captivate your audience and boost engagement.

From technical guidance to question formulation, discover how to ensure a seamless and engaging branded podcast interview experience in our latest blog.

Discover expert strategies to keep your branded podcast thriving even during the off-season. Learn how to extend the lifespan of your show, find your ideal season length, and build anticipation for the next season with our comprehensive guide.

Explore insights from the best brains in podcasting as they share their invaluable tips and strategies for creating and growing your own branded podcast. Read the post now!

Discover the transformative impact of meaningful conversations in branded podcasts. Explore the art of guest selection and unlock the secrets to engaging and insightful discussions that leave a lasting impact.

Explore the psychology behind audio in branded podcasting and discover how it goes beyond words to captivate and engage your audience. Dive into our blog for insights on crafting meaningful sonic experiences that leave a lasting impact.

Learn the top 10 ways you can leverage your branded podcasts to expand your B2B networks, including, establishing thought leadership, humanizing brands, networking, knowledge sharing, and much more.

Explore 4 compelling reasons why podcast advertising should be the next paid strategy for marketers. Dive into the data-driven advantages and unique storytelling potential that make podcasts a top choice for modern marketers.

Learn the art of creating a branded podcast description that sticks with our comprehensive guide. Elevate your podcast's reach and captivate your audience from the start with our expert tips and examples.

Discover five ways internal branding, including a branded podcast, can transform your company and learn the importance of cultivating a strong company culture, boosting employee engagement, enhancing consistency, and more.

Explore 8 must-know tips to help you create a captivating and memorable podcast title that resonates with your target audience.

From professionalism and efficiency to a strong content strategy and stellar editing, explore the top nine reasons why working with a podcast agency for your internal podcast can reap countless benefits over time.

Discover 4 ways that your company can leverage branded podcasts. From expanding your reach to generating quality leads, our comprehensive blog post has you covered.

Explore the effective application of color theory in creating visually captivating cover art for branded podcasts – highlighting the psychological impact of different colors and their ability to evoke specific emotions and impressions in audiences.

Discover the ultimate content marketing channels to boost brand awareness. From branded podcasts to cutting-edge SEO strategies, our blog reveals the best tactics for boosting your brand's online visibility and audience engagement.

We dive into the top five secrets all marketers need to know to keep growing their podcast including storytelling and authenticity, aligning values and goals, strategic promotion, leveraging existing networks, and collaborating with influencers.

Discover the untapped potential of repurposing podcast content and unlock a world of reach and engagement. Dive into our blog to uncover the strategies, tips, and tools that will make your content work harder for you.

Measuring the real business value of your podcast can be challenging but here are the different goals to consider when assessing the effectiveness and impact of your podcast on your business.

Discover how food and beverage brands can leverage the power of podcasts to establish themselves as influential thought leaders. Gain insights on crafting engaging content, connecting with audiences, and maximizing brand visibility in the ever-evolving world of audio storytelling.

Discover the untapped potential of podcasts as a powerful marketing tool for automotive brands. Explore real-life use cases, expert strategies, and actionable insights that will help automotive brands leverage podcasts to effectively connect with their target audience.

Learn how to use a competitive matrix to compare and analyze the strengths and weaknesses of your branded podcast compared to other shows in the same space and how to improve.

Discover the secrets to creating a compelling and authentic branded podcast that captivates your audience. Leverage the intimate audio medium and unlock the power of storytelling to forge deeper connections with your listeners.

Discover the untapped advantages of corporate podcasts on work culture. Uncover how these audio gems can enhance team collaboration, foster employee engagement, and boost overall productivity.

A detailed summary of Quill and CoHost’s latest State of Podcast Agencies 2023 Report – learn everything about the latest trends, industry secrets, and key takeaways from the world of podcast agencies!

How to best build a podcast audience for your branded podcast

Understanding CoHost, the game-changing podcasting hosting and analytics platform that equips brands and agencies with cutting-edge tools to increase podcast reach, growth, and revenue.

Get all the updates on this year’s Quill Podcast Awards here.

Benefits of launching an enterprise podcast

Discover 7 proven podcast marketing strategies to expand your show's reach, increase audience engagement, and grow your listener base effectively. Unlock your podcast's full potential today!

Discover the most useful agencies, tools, and platforms for all your B2B marketing needs.

Discover how top companies are leveraging branded podcasts to tell compelling narratives. Learn from industry leaders who masterfully use audio content to engage and captivate their audiences through brand storytelling.

Explore 9 strategic ways to integrate podcasts into your content marketing strategy. Learn about accompanying blog posts, repurposing content, social media promotion, collaborations, storytelling, and more. Boost your brand's reach and engagement through podcasting today!

Discover proven strategies for generating revenue from your branded podcast, as we explore monetization methods, including sponsorships, events, premium content, and more, to help you turn your podcast into a profitable venture.

Discover how these seven industries can benefit from implementing podcasts in their content marketing strategy.

Learn why more law firms are turning to branded podcasts to showcase their expertise, reach new audiences, and build their brand.

Learn how branded podcasts can benefit your retail company by providing a unique platform to connect with your audience and increase engagement. Discover how to overcome common marketing challenges in the industry and get started with your own branded podcast.

Learn how universities can leverage the power of branded podcasts to connect with prospective students, engage alumni, and establish themselves as thought leaders in their field.

Learn how travel companies can leverage branded podcasts to create deeper connections with their audience, establish thought leadership, and stand out in a crowded market.

Learn how healthcare brands can leverage branded podcasts to educate and engage patients and other stakeholders, build brand recognition, and improve outcomes.

Explore different content marketing mediums that help build, shape, and influence your brand’s personality.

Explore strategies and tools to save time and streamline your podcast process while still creating a great final product.

Step-by-step breakdown for creating a great podcast advertising campaign