We’ve compiled a list of various options and strategies you can implement to drive listenership for your podcast
The four main ways that brands can use podcasts as part of their marketing strategy. Thought leadership and brand awareness, lead generation, events, and internal communications.
Cross-promotion can help podcasts expand the marketing reach of their content. Leveraging other audiences is one of the fastest ways to see an ROI. By utilizing this strategy, podcasters are now able to give each other the publicity they need to grow their audiences while enhancing value to their target demographic.
The success of your podcast depends on the quality of content and audio. Audio engineering can ensure that your audience always listens to high-quality audio.
Once you’ve recorded your podcast, the next step is to use an audio editor to remove unnecessary content and fix poor sound quality. You may also want to have creative elements such as music beds, transitions, intros/outros, etc. All of the audio editors in this list are perfect for just that.
The podcast space is exploding with incredible content. As 2019 wraps up, a number of podcasts this year stood out to us as essential listening for anyone looking to explore a new topic or simply to be entertained. Thus, the top podcasts of 2019 list was born.
Apple Podcast (formerly iTunes) is an extremely important place for your podcast to be available to potential listeners because of the sheer number of people who use the native Apple app to discover and listen to content. The bottom line is if you want your podcast to reach more listeners and grow quickly, then you need to ensure you upload your episodes on Apple Podcast.
Although you may not need to be an audio engineer to produce a podcast, the goal is to choose podcast equipment that will help to make your show sound professional. Don’t be the Blair Witch Project of podcasts – you want to ensure that your listeners can hear you clearly and that your show is high-quality so you can deliver your message.
In the last few years podcasts have become more popular than avocado toast (and that’s saying something). Listener rates continue to climb every year with research showing that there are over 800,000 podcasts online to date.