Podcast Marketing

10 Best Branded Podcast Newsletters for Marketers

Last updated on: 
December 8, 2023

Explore the top branded podcast newsletters for marketers. Subscribe to the best resources for exclusive content to stay ahead in the world of audio.

In the world of content marketing, one medium that’s always proven its value in connecting with existing and new customers, building authority, and providing value is newsletters. 

Now, I don’t know about you, but one of my (unhealthy?) habits is signing up for an unnecessary amount of newsletters. They’re one of my favorite ways to learn about certain industries, discover new tools, get inspired by case studies, and much more.

And in today’s marketing landscape, staying up to date on trends, industry news, and product launches isn’t just an advantage – it’s a necessity. 

So for any marketers who are interested in learning about branded podcasts, and (if you’re anything like me) love a good newsletter, explore our list of the most trusted branded podcast newsletters for marketers to stay up to date on all things audio. 

Let’s get into it. 

1. The Branded Podcaster

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Subscribe on Linkedin

Want to stay ahead of the podcast curve? Produced by the award-winning podcast agency, Quill (shameless plug), The Branded Podcaster is a bi-weekly newsletter for brands, agencies, networks, and audio enthusiasts looking to get the inside scoop on branded podcasts.

The newsletter contains:

  • Updates on the latest branded podcasts
  • Industry insights and data
  • Best practices for branded podcasts
  • How to grow your branded podcast
  • Podcast industry news

Here’s a sample:

2. Sounds Profitable 

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Specializing in podcast education, research, and insights, Sounds Profitable’s newsletters are a go-to resource for podcasters and marketers of all levels. 

The regular newsletter is delivered every Tuesday and The Download, delivered every Friday, is your weekly recap of business in podcasting. 

Check it out:

3. Podnews

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Written by James Cridland, a podcasting professional with over 28 years of experience in radio and online businesses, the Podnews newsletter delivers a curated blend of breaking news, exclusive insights, noteworthy launches, and new podcast recommendations

Known for its concise yet information-rich format, this newsletter has garnered more than 28,000 subscribers and has become a top choice for industry insiders and enthusiasts alike.

Here’s a sample:

4. Podcast Business Journal 

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The Podcast Business Journal newsletter contains easy-to-digest recaps and headlines of everything new and noteworthy in audio. Each edition features links to must-read articles and even spaces to promote your pod.

Every week PBJ interviews some of the best and brightest in podcasting. Some of their recent interviews include Jessica Cordova Kramer, the CEO and co-founder of Lemonada Media, and Lisa Jacobs, SVP of Media Operations at Ad Results Media. 

Here’s a sample: 

5. Hot Pod & Hot Pod Insider 

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Hot Pod Insider is a go-to resource within the podcast industry, offering in-depth insights, analysis, and interviews spotlighting the transformative people, companies, and tools shaping the audio landscape

Hot Pod is a free newsletter that comes out every Tuesday. The paid subscription option, Hot Pod Insider, starts at $7 / month and comes out every Thursday and Friday.

Here’s what you can expect:

6. Amplify

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This monthly newsletter from Resonate Recordings is packed with audio expect-backed strategies and is trusted by over 7,000 subscribers.

The newsletter features proven strategies to grow your podcast, podcasting news, plus advice and ideas from successful podcasters.

Here’s a short sample:

7. Inside Podcasting

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Inside Podcasting is published twice a week and features breaking news and insights into all things podcasting. They are well-loved for breaking down the biggest stories into easy-to-follow takeaway points.

Check them out for the latest insights, article recommendations, and the scoop on upcoming podcast events. 

Here’s a snapshot: 

8. The Podcast Host

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The Podcast Host newsletter compliments their beloved blog by featuring links to some of their latest articles and how-to guides. Plus, subscribers get access to their takes on some of today’s top stories and sought-after industry resources.

Something that makes this newsletter stand out is that it poses questions that make you think, giving the newsletter a more interactive feel.  

Check out an example here:

9. Pacific Content 

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Written by Annalise Nielsen, The Pacific Content Newsletter focuses on brand storytelling and podcast inspiration. Delivered every two weeks, the newsletter contains expert audio insights and opinions curated by the Pacific Content team.

Here’s a sample:

10. Creative Wayfinding 

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Jeremy Enns' newsletter is dedicated to helping you find your creative potential. Loved by 12,000 dedicated founders, creators, and marketers, this newsletter provides subscribers with authentic advice to help them create content that resonates with and is valued by their audiences.

Here’s a sneak peak:

Stay up-to-date with the best branded podcast newsletters

There you have it – the 10 top branded podcast newsletters for every marketer in audio.

These newsletters serve as indispensable resources, offering exclusive content, expert perspectives, and invaluable industry trends essential for sharpening podcast marketing strategies. 

Embracing these resources equips marketers with the resources to adapt swiftly and craft innovative approaches that resonate with today’s listeners. 

If you’re interested in learning more about podcast marketing, get in touch with the Quill team!

Tianna Marinucci

Content Marketing Specialist

Tianna Marinucci is a content creation and digital marketing specialist. She graduated from McGill University in 2021 and has since worked in a variety of industries from interior design to technology.

After traveling to more than 60 countries and working in three, she is inspired by diverse cultures and motivated by unique experiences.

In her spare time, Tianna loves trying new foods, going to concerts, and learning more about history and socio-economics through books and podcasts.

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!

Looking to generate reach, leads, and measurable results?

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