The Podcast Data Your CMO Cares About: How to Measure What Moves the Needle
You poured the budget into that new branded podcast — slick production, big-name guests, a killer trailer. But now the CMO wants answers. Did it work? Did anyone listen? Did it move the needle?
Join Fatima Zaidi, Founder & CEO of Quill and CoHost, and Tom Webster, Partner at Sounds Profitable, for a no-fluff, data-backed session that pulls back the curtain on what success looks like in podcasting today.
You’ll learn:
- How to understand who your listeners are, their preferences, and values
- How to track listener journeys across platforms
- How to align podcast performance with business goals and prove podcast ROI
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