Understanding CoHost: The Cutting-Edge Solution for Your Podcast Needs

Today, there are more companies than ever making their mark in the podcast space, and with good reason. In 2023, the podcasting market is worth $23.56 billion and is expected to increase by 27.6% between 2023 and 2030. 

Despite being such a profitable industry that’s only projected to grow, gathering relevant podcasting data and analytics is still a challenge that 91% of podcasters face.

That’s why we created CoHost: a cutting-edge podcasting hosting and analytics platform that equips brands and agencies with sophisticated tools to boost podcast reach, growth, and revenue, all while providing users with the most up-to-date, relevant data. 

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Meet the maker

CoHost is created by the industry-leading podcast agency, Quill. For years, we’ve worked with global brands to create, launch, and grow their podcasts, but have always been unsatisfied with the podcast tools available on the market. 

As every marketer knows, manually calculating data across various platforms leaves too much room for error and wastes valuable time. CoHost was born as a cutting-edge alternative to the cumbersome and disjointed solutions currently available to brands and agencies. 

Trusted by leading brands, like TD Bank, Expedia, and Uberflip, CoHost revolutionizes the ways brands publish, grow, and measure their podcasts. 

Here are some of the key features we offer:

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The CoHost difference

‍B2B Analytics

CoHost’s B2B Analytics provides in-depth insights into what companies are listening to your podcast. You can get specific by filtering companies by size, industry, average revenue, and location across listening apps.  

B2B Analytics is a cutting-edge tool used by brands and agencies to attribute marketing leads, identify engagement touchpoints, ensure their hitting the right target audience, and measure ROI. 

Tracking Links

CoHost Tracking Links lets you optimize your marketing efforts by showing you what sources your podcast downloads are coming from. 

Tracking links level-up your podcast marketing with the following metrics:

• Tracking the source of your downloads: See where your downloads are coming from
• Consolidating listening app links: Grant CoHost access to the listening apps you want to display in your link menu so your listeners can find what they need in one place
• Individual link analytics: Visualize the data of each individual tracking link and episode to see what content audiences are engaging with across platforms
• Single tracking inks: CoHost provides one tracking link for all marketing channels, so you can track all download sources with just one link

Podcast Hosting

After years in the podcast industry, the CoHost team understands how confusing and frustrating interfaces and functionalities can be. 

Our simple and streamlined podcast hosting features make it easy for users to understand how to manage a successful show. 

Our podcast hosting feature includes:

• One-click publishing: Publish your episode across all of your listening platforms like Apple, Spotify, Google, and Amazon.
• Controlled collaboration: You control what your team members and clients can access. Invite team members or clients to CoHost while maintaining permissions control and account security for peace of mind.
• Custom media player: Enjoy the art of customization. Simply embed your podcast episodes into any website and customize your media player to complement your brand.
  

Automatic Transcriptions 

Thanks to cutting-edge AI technology, CoHost is able to transcribe your podcasts without any extra tools and at no extra cost. Our automatic transcription feature can be used to repurpose your content, expand your audience, and increase discoverability. 

Each episode of your podcast is automatically placed in your transcription library and can be transcribed at any time. Users are provided with advanced transcription options like denoting speakers and editing the text directly in the CoHost platform. 

If you’re not ready to publish, save your transcriptions as drafts. If you’re all set, simply download your transcripts as a Word document or publish them directly onto your CoHost website.

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Consider CoHost to level up your podcast 

From audience insights and marketing attribution to automatic transcription and audio insertion, CoHost revolutionizes the podcast space. 

Our cutting-edge tools and detailed analytics help brands overcome many of the most common challenges faced in the podcasting space, empowering you to maximize lead generation and justify ROI. 

Interested in learning if CoHost is the right solution for you? Book a demo with our team!