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The 50 Best Branded Podcasts of 2024 and What We Can Learn from Them

The 50 Best Branded Podcasts of 2024 and What We Can Learn from Them

Discover the top 50 branded podcasts of 2024 and the valuable insights they offer. Whether you’re looking for financial guidance, gripping true crime stories, or self-improvement advice, our list has you covered.
June 13, 2024
Contents

With over 4 million podcasts in circulation, it can be hard to choose which ones to add to your library. Or if you’re a company looking to create a podcast, it can be hard to choose which branded podcasts to take inspiration from.  

To help make the process a little easier, we’ve taken our top 50 branded podcasts of 2024 and laid out what you can learn from them. 

Whether you’re looking for life advice, financial tips, or just some entertainment – our list has something for everyone. 

Without further ado, let’s get into the branded podcasts that are making waves in audio this year:

1. Countermeasures by Emergent Biosolutions

Podcast Agency: Quill Podcast Agency 

An American dies of an accidental overdose every 8 minutes. Chances are, you or someone you know has been touched by opioid dependency or overdose. In Countermeasures, we meet some of the people driving positive change to combat the opioid epidemic and destigmatize opioid dependency. 

Hear the impacts of the epidemic firsthand and be inspired by the stories of resilience and hope from community advocates, first responders, public health experts, and those whose lives have been directly touched by the crisis.

2. Hackable? by McAfee

Podcast Agency: Pacific Content 

Step into the world of cybersecurity with Hackable? - a podcast that delves deep into the realm of digital security to separate fact from fiction. In a landscape inundated with Hollywood portrayals of hackers effortlessly infiltrating systems, The Shorty Award-winning podcast takes a refreshingly realistic approach

Through engaging storytelling and expert insights from seasoned hackers, listeners are invited to explore the vulnerabilities lurking in everyday technology. From the seemingly innocuous allure of cat photos to the perilous risks of connecting to sketchy Wi-Fi networks, each episode unpacks a new facet of digital security. 

3. Not Just Fluff by Banfield Pet Hospital 

Podcast Agency: Quill Podcast Agency 

While we still can’t give our pets the ability to speak, Banfield Pet Hospital did the next best thing – they made a podcast about them. 

Hosted by Hannah Shaw, Not Just Fluff brings together pet professionals who share their expertise, debunk common myths, and provide actionable tips for optimal pet care. Listeners will find practical advice and answers to their most pressing questions, all delivered through engaging discussions and entertaining stories.

4. If/else by CTO.ai

Podcast Agency: Pacific Content

Hosted by tech experts, each episode of if/else invites a software developer facing a critical if/else decision. Whether it's navigating complex technical choices or overcoming career hurdles, if/else covers both the technical and interpersonal skills essential for a thriving tech career, regardless of your experience level. 

What sets the podcast apart is its commitment to neutrality on contentious topics prevalent in today's society. Throughout the discussions, guests weigh the pros and cons, offering listeners a balanced perspective to form their own opinions. By delving into these debates, the podcast aims to foster a deeper understanding of the tech industry while equipping listeners with the insights they need to succeed. 

5.  Powering Travel by Expedia Group

Podcast Agency: Quill Podcast Agency 

Powering Travel invites leaders from the hospitality industry to discuss how they are building, innovating, and evolving their travel businesses for the future. 

Hosted by Brandon Ehrhardt, Senior Director of Partner Programs, and Sally Smith, Senior Director of Market Management at Expedia Group, this podcast delves into the latest trends, uncovers the best-kept secrets of the hospitality world, and attempts to forecast the direction in which the industry is moving. 

Listeners can expect to gain valuable insights into industry innovations, practical strategies for business growth, and expert predictions on upcoming changes in the travel landscape. 

6. SickKids VS by SickKids Foundation

Podcast Agency: Quill Podcast Agency 

SickKids VS takes listeners to the frontlines of the battle for child health, showcasing groundbreaking medical advancements and the relentless pursuit of cures for pediatric diseases. 

Each episode explores a distinct medical breakthrough, from the development of wonder drugs that combat hypermutant tumors to the innovation of machines capable of sustaining hearts outside the body. Through these compelling stories, the podcast reveals the hope and heartache experienced on the tumultuous journey of discovery. 

Listeners can expect to gain insights into cutting-edge research and the emotional realities faced by patients, families, and healthcare professionals dedicated to making these life-saving advancements possible.

7. Know it All by Netflix 

Podcast Agency: In-house

Know it All is the podcast for those eager to explore the fascinating world of science through the lens of their favorite Netflix shows. The show airs every other Wednesday and each episode delves into intriguing scientific topics, making complex ideas accessible and entertaining. For instance, listeners can learn about the brain chemistry behind love and its similarities to addiction, all while enjoying a discussion of the latest Netflix rom-com, "Your Place or Mine." 

8. The Partnership Economy by impact.com

Podcast Agency: Quill Podcast Agency 

The Partnership Economy delves into the transformative power of partnerships through candid conversations and compelling stories with industry leaders. Hosted by David A. Yovanno, CEO of impact.com, and Todd Crawford, Co-founder of the same company, this podcast unpacks the future of partnerships as a key lever for scaling businesses and prioritizing consumer needs. Listeners can gain valuable insights into how strategic collaborations can drive growth, enhance customer experiences, and shape the future of various industries.

9. Duolingo Podcasts by Duolingo

Podcast Agency: In-house

Duolingo Podcasts, produced by the language-learning app Duolingo, provide an engaging and educational experience for those seeking to enhance their language skills. This podcast series is designed to help language learners improve their listening comprehension in an immersive and captivating way. Each episode presents intriguing true stories narrated in an easy-to-understand second language, with English narration interspersed to offer context and clarity.

10. Rise and Grind by ZipRecruiter

Podcast Agency: In-house

Hosted by Daymond John, the Founder and CEO of the sportswear brand FUBU, Rise and Grind is an interview podcast that delves into the strategies and habits of successful entrepreneurs. Catering to individuals looking to build their businesses or brands, each episode provides listeners with valuable insights on how to enhance their own 'grind' and grow their businesses. 

11. Finance in 15 by PwC

Podcast Agency: Quill Podcast Agency 

Finance in 15 is a podcast dedicated to educating senior finance leaders about transforming their functions. Hosted by Adam Boutros, PwC Canada’s future of finance leader, this podcast provides valuable insights into the crucial aspects of finance transformation. 

Each episode features discussions with finance executives who share their expertise on the importance of updating and optimizing finance operations within organizations. Listeners will learn about the initial steps necessary for embarking on this transformation journey and discover strategies for achieving sustainable, long-term results. 

12. Everyday Trust by Interac

Podcast Agency: Quill Podcast Agency 

Everyday Trust delves into the critical role of trust within the fast-evolving technology landscape. Hosted by Debbie Gamble, ICD.D, Chief Strategy and Marketing Officer at Interac, each episode features conversations with industry experts who highlight the significance of trust in their respective fields. By exploring various perspectives on trust, the podcast provides insights into how reliable and secure solutions are pivotal in driving prosperity across Canada. 

13. The Pleasure is Ours by Trojan and iHeartMedia 

Podcast Agency: IHeart’s Ruby

The Pleasure Is Ours, a collaboration between Trojan and iHeartMedia is a lighthearted and informative podcast dedicated to debunking common misconceptions and outdated advice about sex and relationships. Through engaging interviews with experts and celebrities, the podcast provides accurate and entertaining information, encouraging open discussions around topics often considered taboo.

Listeners can expect witty and insightful content that resonates with Trojan's commitment to fostering a more open and informed conversation about sex and relationships

14. Search Off the Record by Google

Podcast Agency: In-house

Search Off the Record takes listeners behind the scenes of Google Search and its intricate operations. Hosted by members of Google's Search Relations team, each episode delves into the decision-making processes behind product launches, feature prioritization in Search Console, and ongoing projects within Google Search.

With over three years of episodes and ranking in the top 1% of podcasts worldwide, "Search Off the Record" has garnered a significant following, particularly in the US, making it an essential listen for those interested in the inner workings of Google Search and the people driving its innovations.

15. Around the Barrel by Jack Daniels 

Podcast Agency: In-house

Around the Barrel takes listeners on a captivating journey through the rich history and 

tales surrounding Mr. Jack Daniel, his renowned distillery, and the world-famous whiskey from Lynchburg, Tennessee. 

Hosted by Lucas Hendrickson, this official podcast of Jack Daniel's aims to bring these stories to life and share them with whiskey enthusiasts and curious listeners alike. If you’re interested in the stories, secrets, and traditions that go into crafting every bottle of Jack Daniel's whiskey, this podcast is for you.

16. Dior Talks by Dior

Podcast Agency: In-house

Dior Talks offers listeners a unique opportunity to step inside the contemporary Dior mind through compelling interviews. It features successful, unique, and inspiring individuals who have made significant contributions to the House of Dior and beyond. 

Listeners can expect to hear from a diverse array of voices, including those who shape the creative direction of Dior and influential figures from the artistic, cultural, and intellectual spheres. 

17. Dear Headspace by Headspace

Podcast Agency: In-house

Dear Headspace is a weekly podcast brought to you by the mental health platform, Headspace. The podcast features experienced meditation teachers who respond to questions submitted by listeners, fostering a sense of community among users and providing valuable insights into the benefits of mindfulness and meditation. 

Through this podcast, listeners can gain practical advice on handling daily stresses and challenges, and explore new perspectives on life. Whether you're a current user of the Headspace app or simply curious about meditation, "Dear Headspace" offers a welcoming and supportive environment. 

18. Tell Me What Happened by OnStar

Podcast Agency: Pacific Content

Tell Me What Happened by OnStar, seamlessly integrates into the landscape of true crime podcasts while staying true to its brand's purpose. OnStar, renowned for its assistance in dire situations on the road, shares real-life narratives of individuals navigating perilous circumstances. 

What sets this podcast apart is its commitment to not only storytelling but also education. Alongside riveting accounts, listeners gain insights from expert discussions on crisis management. Seasoned professionals, including psychologists and search-and-rescue specialists, offer invaluable advice for handling emergencies effectively. Whether it's surviving a blizzard in a remote area or managing a medical crisis, each episode equips listeners with practical tools to navigate unforeseen challenges.

19. What Should I Do With My Money? by Morgan Stanley

Podcast Agency: Pacific Content

What Should I Do With My Money? is a podcast that offers invaluable insights into personal finance by connecting real people with experienced financial advisors. 

Hosted by Jamie Roô from Morgan Stanley Wealth Management, the podcast delves into pressing questions that individuals face regarding their finances. From contemplating the right time to invest in real estate to navigating the aftermath of a business failure, each episode tackles relatable scenarios. 

Listeners gain practical advice on saving for major expenses like college tuition and retirement planning, equipping people with the knowledge and confidence to make informed decisions about their financial futures.

20. My First Million by HubSpot 

Podcast Agency: In-house

A part of Hubspot’s Podcast Network, My First Million analyzes emerging trends and market opportunities, sparking fresh ideas that could ignite your entrepreneurial journey. Whether you're a seasoned entrepreneur or just dipping your toes into the startup scene, Sam and Shaan's insights offer valuable lessons on identifying and capitalizing on lucrative business prospects. 

Their occasional famous guests bring unique perspectives to the table, enriching discussions and inspiring listeners to think outside the box. Plus, with access to My First Million’s Business Ideas Database, aspiring entrepreneurs can unlock a treasure trove of over 50 carefully curated business concepts straight from the podcast archives. 

21. Inside Trader Joe’s by Trader Joe’s

Podcast Agency: Sound That BRANDS

Inside Trader Joe’s offers listeners an exclusive glimpse into the world of one of America's most beloved grocery stores. From its humble origins as a small chain of Southern California convenience stores to its current status as a national phenomenon with over 549 stores and 60,000 employees, Trader Joe's success story is nothing short of inspiring. 

Whether you're a die-hard Trader Joe's fan eager to learn more about what sets the brand apart, or simply curious about the latest innovations and products hitting the shelves, each episode promises insider insights and behind-the-scenes stories. 

22. Yes, We are Open! by Moneris

Podcast Agency: In-house 

The Winner of the 2024 Quill Podcast Awards “Best Branded Podcast of the Year,” Yes, We are Open!, delves into the resilience and triumphs of small businesses across Canada. Hosted by Al Grego, a seasoned professional from Moneris, this podcast showcases the stories of those who thrive in the face of adversity. 

Through insightful interviews and firsthand accounts, listeners gain valuable insights into the strategies, challenges, and triumphs of successful small business owners. Whether you're a current entrepreneur or aspiring to venture into the world of business ownership, "Yes, We Are Open" offers a wealth of cautionary tales and motivational anecdotes to guide and inspire you along your journey. 

23. Why We Eat What We Eat by Blue Apron 

Podcast Agency: Gimlet Creative

In a time when Americans have an unprecedented array of food options, Why We Eat What We Eat delves into the influences that dictate our dining decisions. From unraveling the mysteries of the kale conspiracy to diving into the secrets of getting picky eaters to embrace new flavors, each episode offers insightful explorations into the unseen forces shaping our food preferences. 

Whether it's dissecting the dynamics of the potluck scene or exploring the psychology behind food advertising, listeners are treated to engaging discussions that challenge their perspectives and offer practical insights into navigating the modern food landscape.

24. The Sauce by McDonalds 

Podcast Agency: In-house

The Sauce serves up the story of the Szechuan Sauce. Initially a fleeting promotional item in 1998, its memory was revived by the popular animated show Rick and Morty. This resurgence sparked fervent demand, leading to McDonald’s reintroducing it to their menu. 

However, what followed was a PR nightmare. Outlets across America ran out of the sauce, leaving many fans disappointed. However, rather than shy away from the misstep, McDonald’s ingeniously turned the saga into a 3-episode podcast series. 

The podcast traces the sauce’s history and delves into its unexpected comeback and the challenges of meeting demand. Listeners will enjoy a blend of humor and insight as they discover how McDonald’s transformed a potential crisis into an engaging and entertaining story.

25. NerdWallet's Smart Money Podcast by NerdWallet Personal Finance

Podcast Agency: In-house

Winner of the 2024 Quill Podcast Awards “Best B2C Branded Podcast,” Smart Money features objective finance journalists who answer real-world questions, empowering listeners to make smarter decisions with their money and help their finances thrive. 

The show serves as a reliable resource, cutting through the clutter and misinformation. Each episode provides strategies to build wealth, invest wisely, shop for financial products, and plan for major life events. By the end of every episode, listeners will feel more informed and confident in managing their personal finances.

26. #LIPSTORIES by Sephora 

Podcast Agency: Girlboss Radio Network

Each episode of #LIPSTORIES dives into the lives of inspiring people, exploring their triumphs, setbacks, and the pivotal moments that shaped their paths. What sets #LIPSTORIES apart is its innovative approach of intertwining these narratives with the emotional resonance of various lipsticks from the Sephora Collection. Through these stories, #LIPSTORIES not only entertains but also educates, offering valuable insights and lessons that resonate far beyond the world of beauty. 

27. Design Better by Invision

Podcast Agency: In-house

Design Better offers a compelling exploration into the role of design within the business landscape. Through engaging interviews with esteemed design leaders, the podcast delves into multifaceted subjects such as design thinking, user experience, and product design. Each episode unfolds a wealth of practical insights and expert advice, empowering listeners to grasp the intricacies of effective design strategies. 

28. Awake at Night by United Nations

Podcast Agency: In-house

Stationed in all corners of the globe, the United Nations workers navigate some of the most complex and perilous environments imaginable. In Awake at Night, hosted by Melissa Fleming, listeners are taken on a journey into the lives of these remarkable individuals who dedicate themselves to humanitarian causes. 

Through intimate interviews and firsthand accounts, listeners gain insight into the challenges faced by UN humanitarians, human rights advocates, prosecutors, development experts, climate leaders, and peacekeepers.

29. Patagonia Stories by Patagonia 

Podcast Agency: PRX Productions

Patagonia Stories, hosted by Archana Ram, explores the foundational essence of knowledge, offering listeners a thought-provoking exploration of our interconnectedness with each other and the natural world. 

From indigenous traditions to modern scientific insights, "Patagonia Stories" offers a rich tapestry of insights, inspiring listeners to contemplate their own role in preserving and advancing knowledge for future generations. 

30. Trust vs. by HITRUST

Podcast Agency: Quill Podcast Agency

Winner of the 2024 Quill Podcast Awards “Best B2B Branded Podcast,” Trust vs. delves into the strategies and challenges of building and maintaining trust in business. Through insightful interviews with industry experts and insiders, each episode tackles tough questions confronting professionals, leaders, legislators, and suppliers alike. 

Whether you're navigating the intricate landscape of cybersecurity, steering a business through turbulent waters, or ensuring reliability as a supplier, "Trust vs." offers invaluable insights and perspectives to enhance your understanding and approach to trust dynamics.

31. SPARKED by Linkedin

Podcast Agency: In-house

Hosted by Jonathan Fields, an award-winning author, advisor, and founder, SPARKED is a deep dive into the questions that many of us face in our professional and personal lives.

Each week, a listener shares their experiences and poses a specific question, prompting Fields and a rotating lineup of wise mentors to provide insights, ideas, strategies, resources, and tips. Listeners can expect to gain valuable perspectives on navigating issues such as overwhelm, burnout, work-life balance, purpose, and the pursuit of fulfillment.

32. New World of Work by Oyster

New World of Work delves into the evolving landscape of the modern workforce. Each episode features insights from top-tier people and culture experts, addressing the cutting-edge topics that matter most to HR professionals today. 

From the remote work revolution and hybrid workspaces to mental health, well-being, and effective team management across diverse geographies, New World of Work offers a global perspective on these pivotal issues.

33. The Next Chapter by American Express Business Class

Podcast Agency: In-house

The Next Chapter hosted by Cardiff Garcia, offers listeners a compelling journey into the minds of best-selling business authors. With each episode, Garcia engages in insightful conversations about the works that have shaped their careers. Through these discussions, listeners gain invaluable insights into the strategies, philosophies, and experiences that have propelled these authors to success.

34. The Green Room by Deloitte  

Podcast Agency: In-house

Covering diverse themes such as climate change, technology, inclusivity, the future of work, and beyond, The Green Room delves into the most pressing topics impacting the business world. The show explores questions like – Can AI enhance humanity? Does technology hold the key to solving environmental challenges? Regardless of your role in business, The Green Room provides valuable insights and perspectives for listeners to apply in their professional and personal lives.

35. Think Fast, Talk Smart by Stanford GSB

Podcast Agency: Podium

Think Fast, Talk Smart is hosted by Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business. Through insightful conversations with experts in the field, the podcast delves into real-world challenges individuals face in communication. 

Listeners gain valuable insights on various aspects of effective communication, from delivering clear messages under pressure to crafting persuasive emails, from simplifying complex information to managing one's reputation. Whether navigating social interactions, giving presentations, or participating in meetings, the podcast equips its audience with practical tools, techniques, and best practices to enhance their communication skills.

36. iDigress with Troy Sandidge by HubSpot

Podcast Agency: In-house

iDigress is your ultimate guide to accelerating business growth and scalability. Hosted by Troy Sandidge, AKA  the Strategy Hacker®, this podcast is full of invaluable insights and actionable strategies designed to propel your business to new heights. 

In each episode, listeners will uncover the secrets behind maximizing growth potential, from refining marketing frameworks to mastering sales tactics. With over 35 brands launched and a staggering $175 million in revenue generated for clients worldwide, Troy distills his wealth of experience into concise, digestible episodes, all under 30 minutes. 

37. Disruptors by RBC 

Podcast Agency: JAR Audio

Winner of the Quill Podcast Awards 2024 “Best Tech Podcast,” Disruptors hosted by SVP John Stackhouse, delves into the transformative potential of reimagining Canada's economy amid rapid change. 

Through insightful discussions with business and innovation leaders, listeners gain valuable perspectives on seeding the growth of a new economic landscape. Tune in to explore how these disruptors are shaping the future and discover actionable insights for navigating change and fostering innovation in today's dynamic world.

38. You Can’t Make This Up by Netflix 

Podcast Agency: Pineapple Street Media

You Can’t Make This Up goes into the captivating narratives behind the creation of Netflix's most monumental documentary series and films. Hosted by the seasoned journalist and storyteller Rebecca Lavoie, each episode offers an immersive journey into the intricate process of bringing these compelling stories to life. 

Through in-depth interviews with both creators and subjects, listeners gain exclusive insights into the production nuances, the challenges faced, and the profound impact these documentaries have on audiences worldwide.

39. DTR by Tinder and Gimlet Creative

Podcast Agency: Gimlet Creative

DTR explores the intricate world of modern dating – from crafting the perfect opening line to navigating relationships with partners that look out of your league. Hosted by the seasoned storyteller Jane Marie, the show offers a blend of insightful commentary, humorous anecdotes, and candid conversations with celebrity guests. 

In its second season, Marie and her guests assume the role of Tinder matchmakers, swiping and setting up dates for eager participants. Through this unique format, listeners not only gain valuable tips and strategies for navigating the complexities of online dating but also witness firsthand the unpredictable and often hilarious nature of online dating. 

40. LifeAfter/The Message by GE 

Podcast Agency: Slate Studios

LifeAfter/The Message dives into technology's edge, offering gripping narratives filled with mystery, suspense, and ethical dilemmas. In The Message, an enigmatic extraterrestrial transmission sparks a race against time with profound implications for humanity.

Meanwhile, LifeAfter follows Ross, an FBI employee whose world is upended by the resurrection of his deceased wife, Charlie, through digital technology. 

Winner of the Cannes Gold Lion, these podcasts thrillingly explore the nexus of cutting-edge technology and human experience, provoking listeners to contemplate innovation's profound questions.

41. Mind the Gap: Tube 160 by Transport for London

Podcast Agency: 18Sixty

Step aboard the London Tube with host Tim Dunn in Mind the Gap. With over 160 years of history, the London Underground holds countless tales waiting to be unearthed. Tim's journey takes listeners to Tube stations scattered across London, where he encounters an array of fascinating guests.

Through engaging conversations and captivating anecdotes, listeners gain a newfound appreciation for the rich heritage, innovation, and cultural significance of the world's oldest underground system.

42. The Perfect Scam by AARP

Podcast Agency: In-house

Guided by host Bob Sullivan, each episode of The Perfect Scam dives into the firsthand experiences of scam victims. The podcast shines a light on the intricate mechanics behind scams, including the strategies and psychological tactics employed by the scammers. Listeners come out of the show with a heightened awareness of common scams and the practical knowledge to protect themselves and their loved ones.

43. The Great Indoors by Amdocs

The Great Indoors delves into how our habits and interactions with technology have transformed, uncovering the necessity of innovation as we navigate a more indoor-oriented lifestyle. Tune in to explore the newfound appreciation and reliance on technology that has emerged from these unprecedented times.

44. Spit by 23andMe and iHeartRadio

Podcast Agency: iHeart’s Ruby

Spit features intimate and unscripted conversations with some of today's most compelling cultural influencers, including John Legend, Melissa Etheridge, and Pete Wentz. Through these discussions, listeners gain new insights into the profound impact of DNA testing on our understanding of identity, connection, and heritage.

Listeners will come away with a range of thought-provoking insights on topics like the interplay between science and personal stories, the nature versus nurture debate, and the complexities of family and race. 

45. Humans Growing Stuff by Miracle-Gro and iHeartMedia 

Podcast Agency: iHeart’s Ruby

Humans Growing Stuff is a heartwarming and insightful podcast that delves into the world of gardening beyond the basics of roots and leaves. This show celebrates the human connections and mindful moments fostered through gardening.

Designed for gardeners of all levels, "Humans Growing Stuff" offers inspiring stories, practical tips, and tricks to support your green thumb along with a touch of science to enhance your botanical knowledge. 

46. Behind the Review by Yelp

Podcast Agency: Entrepreneur Media

Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review delves into the stories behind business reviews, featuring candid conversations with both reviewers and business owners.

Whether the experience was a glowing five-star review or a critical one-star rating, listeners gain behind-the-scenes insights into the realities of running a business and the customer interactions that shape these reviews. 

47. The Antigen by Pfizer

Podcast Agency: Wonder Media Network

The Antigen explores the intricate science of vaccines, offering listeners an in-depth exploration of fundamental scientific principles, the historical evolution of vaccines, and their profound global impact.

In the latest season, The Antigen turns its focus to maternal immunization, examining its history, the unique challenges it faces, and the groundbreaking innovations driving its progress. 

48. WorkLab by Microsoft 

Podcast Agency: Reasonable Volume

WorkLab is dedicated to navigating the rapid advancements in artificial intelligence and its impact on the modern workplace. As AI continues to transform business operations at an unprecedented pace, host Molly Wood engages with leading experts to uncover essential work trends and innovative strategies. 

Listeners learn how to effectively integrate AI into their workflows, stay ahead of technological developments, and foster a culture of ingenuity within their teams. Through insightful discussions, WorkLab provides valuable perspectives on thriving in the digital age, making it an essential resource for business leaders and professionals aiming to leverage emerging technologies for success.

49. Down and Back by American Kennel Club

Podcast Agency: Podfly

Drawing from 140 years of historical records, archival footage, and oral histories, Down and Back delves into the rich history of dog breeds, the dogs themselves, and the dog lovers who have influenced American culture over generations. Listeners learn about the evolution of various breeds, the pivotal moments in canine history, and the enduring impact of dogs on American society.

50. The So What by BCG

Podcast Agency: In-house

The So What takes listeners to the forefront of today's critical business and social issues, offering insightful perspectives and practical guidance. The primary aim, or the "so what," is to help busy leaders and executives make sense of the present and equip themselves for the challenges and opportunities of the future. 

Hosted by award-winning British journalist Georgie Frost, the podcast features in-depth interviews with BCG's top thinkers and innovators. Listeners can expect to gain a deep understanding of the trends, developments, and groundbreaking ideas poised to shape and disrupt the future.

Have you found your next binge-worthy podcast?

There you have it – Quill’s list of the top branded podcasts of 2024! We hope you’ve found some shows that pique your interest and added them to your list.

If you’re interested in learning more about branded podcasts and how your company can go about launching one, chat with our team!

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About the author

Tianna Marinucci is a content creation and digital marketing specialist. She graduated from McGill University in 2021 and has since worked in a variety of industries from interior design to technology.

After traveling to more than 60 countries and working in three, she is inspired by diverse cultures and motivated by unique experiences.

In her spare time, Tianna loves trying new foods, going to concerts, and learning more about history and socio-economics through books and podcasts.

Branded Podcasts

The 50 Best Branded Podcasts of 2024 and What We Can Learn from Them

Last updated on: 
June 13, 2024

Discover the top 50 branded podcasts of 2024 and the valuable insights they offer. Whether you’re looking for financial guidance, gripping true crime stories, or self-improvement advice, our list has you covered.

With over 4 million podcasts in circulation, it can be hard to choose which ones to add to your library. Or if you’re a company looking to create a podcast, it can be hard to choose which branded podcasts to take inspiration from.  

To help make the process a little easier, we’ve taken our top 50 branded podcasts of 2024 and laid out what you can learn from them. 

Whether you’re looking for life advice, financial tips, or just some entertainment – our list has something for everyone. 

Without further ado, let’s get into the branded podcasts that are making waves in audio this year:

1. Countermeasures by Emergent Biosolutions

Podcast Agency: Quill Podcast Agency 

An American dies of an accidental overdose every 8 minutes. Chances are, you or someone you know has been touched by opioid dependency or overdose. In Countermeasures, we meet some of the people driving positive change to combat the opioid epidemic and destigmatize opioid dependency. 

Hear the impacts of the epidemic firsthand and be inspired by the stories of resilience and hope from community advocates, first responders, public health experts, and those whose lives have been directly touched by the crisis.

2. Hackable? by McAfee

Podcast Agency: Pacific Content 

Step into the world of cybersecurity with Hackable? - a podcast that delves deep into the realm of digital security to separate fact from fiction. In a landscape inundated with Hollywood portrayals of hackers effortlessly infiltrating systems, The Shorty Award-winning podcast takes a refreshingly realistic approach

Through engaging storytelling and expert insights from seasoned hackers, listeners are invited to explore the vulnerabilities lurking in everyday technology. From the seemingly innocuous allure of cat photos to the perilous risks of connecting to sketchy Wi-Fi networks, each episode unpacks a new facet of digital security. 

3. Not Just Fluff by Banfield Pet Hospital 

Podcast Agency: Quill Podcast Agency 

While we still can’t give our pets the ability to speak, Banfield Pet Hospital did the next best thing – they made a podcast about them. 

Hosted by Hannah Shaw, Not Just Fluff brings together pet professionals who share their expertise, debunk common myths, and provide actionable tips for optimal pet care. Listeners will find practical advice and answers to their most pressing questions, all delivered through engaging discussions and entertaining stories.

4. If/else by CTO.ai

Podcast Agency: Pacific Content

Hosted by tech experts, each episode of if/else invites a software developer facing a critical if/else decision. Whether it's navigating complex technical choices or overcoming career hurdles, if/else covers both the technical and interpersonal skills essential for a thriving tech career, regardless of your experience level. 

What sets the podcast apart is its commitment to neutrality on contentious topics prevalent in today's society. Throughout the discussions, guests weigh the pros and cons, offering listeners a balanced perspective to form their own opinions. By delving into these debates, the podcast aims to foster a deeper understanding of the tech industry while equipping listeners with the insights they need to succeed. 

5.  Powering Travel by Expedia Group

Podcast Agency: Quill Podcast Agency 

Powering Travel invites leaders from the hospitality industry to discuss how they are building, innovating, and evolving their travel businesses for the future. 

Hosted by Brandon Ehrhardt, Senior Director of Partner Programs, and Sally Smith, Senior Director of Market Management at Expedia Group, this podcast delves into the latest trends, uncovers the best-kept secrets of the hospitality world, and attempts to forecast the direction in which the industry is moving. 

Listeners can expect to gain valuable insights into industry innovations, practical strategies for business growth, and expert predictions on upcoming changes in the travel landscape. 

6. SickKids VS by SickKids Foundation

Podcast Agency: Quill Podcast Agency 

SickKids VS takes listeners to the frontlines of the battle for child health, showcasing groundbreaking medical advancements and the relentless pursuit of cures for pediatric diseases. 

Each episode explores a distinct medical breakthrough, from the development of wonder drugs that combat hypermutant tumors to the innovation of machines capable of sustaining hearts outside the body. Through these compelling stories, the podcast reveals the hope and heartache experienced on the tumultuous journey of discovery. 

Listeners can expect to gain insights into cutting-edge research and the emotional realities faced by patients, families, and healthcare professionals dedicated to making these life-saving advancements possible.

7. Know it All by Netflix 

Podcast Agency: In-house

Know it All is the podcast for those eager to explore the fascinating world of science through the lens of their favorite Netflix shows. The show airs every other Wednesday and each episode delves into intriguing scientific topics, making complex ideas accessible and entertaining. For instance, listeners can learn about the brain chemistry behind love and its similarities to addiction, all while enjoying a discussion of the latest Netflix rom-com, "Your Place or Mine." 

8. The Partnership Economy by impact.com

Podcast Agency: Quill Podcast Agency 

The Partnership Economy delves into the transformative power of partnerships through candid conversations and compelling stories with industry leaders. Hosted by David A. Yovanno, CEO of impact.com, and Todd Crawford, Co-founder of the same company, this podcast unpacks the future of partnerships as a key lever for scaling businesses and prioritizing consumer needs. Listeners can gain valuable insights into how strategic collaborations can drive growth, enhance customer experiences, and shape the future of various industries.

9. Duolingo Podcasts by Duolingo

Podcast Agency: In-house

Duolingo Podcasts, produced by the language-learning app Duolingo, provide an engaging and educational experience for those seeking to enhance their language skills. This podcast series is designed to help language learners improve their listening comprehension in an immersive and captivating way. Each episode presents intriguing true stories narrated in an easy-to-understand second language, with English narration interspersed to offer context and clarity.

10. Rise and Grind by ZipRecruiter

Podcast Agency: In-house

Hosted by Daymond John, the Founder and CEO of the sportswear brand FUBU, Rise and Grind is an interview podcast that delves into the strategies and habits of successful entrepreneurs. Catering to individuals looking to build their businesses or brands, each episode provides listeners with valuable insights on how to enhance their own 'grind' and grow their businesses. 

11. Finance in 15 by PwC

Podcast Agency: Quill Podcast Agency 

Finance in 15 is a podcast dedicated to educating senior finance leaders about transforming their functions. Hosted by Adam Boutros, PwC Canada’s future of finance leader, this podcast provides valuable insights into the crucial aspects of finance transformation. 

Each episode features discussions with finance executives who share their expertise on the importance of updating and optimizing finance operations within organizations. Listeners will learn about the initial steps necessary for embarking on this transformation journey and discover strategies for achieving sustainable, long-term results. 

12. Everyday Trust by Interac

Podcast Agency: Quill Podcast Agency 

Everyday Trust delves into the critical role of trust within the fast-evolving technology landscape. Hosted by Debbie Gamble, ICD.D, Chief Strategy and Marketing Officer at Interac, each episode features conversations with industry experts who highlight the significance of trust in their respective fields. By exploring various perspectives on trust, the podcast provides insights into how reliable and secure solutions are pivotal in driving prosperity across Canada. 

13. The Pleasure is Ours by Trojan and iHeartMedia 

Podcast Agency: IHeart’s Ruby

The Pleasure Is Ours, a collaboration between Trojan and iHeartMedia is a lighthearted and informative podcast dedicated to debunking common misconceptions and outdated advice about sex and relationships. Through engaging interviews with experts and celebrities, the podcast provides accurate and entertaining information, encouraging open discussions around topics often considered taboo.

Listeners can expect witty and insightful content that resonates with Trojan's commitment to fostering a more open and informed conversation about sex and relationships

14. Search Off the Record by Google

Podcast Agency: In-house

Search Off the Record takes listeners behind the scenes of Google Search and its intricate operations. Hosted by members of Google's Search Relations team, each episode delves into the decision-making processes behind product launches, feature prioritization in Search Console, and ongoing projects within Google Search.

With over three years of episodes and ranking in the top 1% of podcasts worldwide, "Search Off the Record" has garnered a significant following, particularly in the US, making it an essential listen for those interested in the inner workings of Google Search and the people driving its innovations.

15. Around the Barrel by Jack Daniels 

Podcast Agency: In-house

Around the Barrel takes listeners on a captivating journey through the rich history and 

tales surrounding Mr. Jack Daniel, his renowned distillery, and the world-famous whiskey from Lynchburg, Tennessee. 

Hosted by Lucas Hendrickson, this official podcast of Jack Daniel's aims to bring these stories to life and share them with whiskey enthusiasts and curious listeners alike. If you’re interested in the stories, secrets, and traditions that go into crafting every bottle of Jack Daniel's whiskey, this podcast is for you.

16. Dior Talks by Dior

Podcast Agency: In-house

Dior Talks offers listeners a unique opportunity to step inside the contemporary Dior mind through compelling interviews. It features successful, unique, and inspiring individuals who have made significant contributions to the House of Dior and beyond. 

Listeners can expect to hear from a diverse array of voices, including those who shape the creative direction of Dior and influential figures from the artistic, cultural, and intellectual spheres. 

17. Dear Headspace by Headspace

Podcast Agency: In-house

Dear Headspace is a weekly podcast brought to you by the mental health platform, Headspace. The podcast features experienced meditation teachers who respond to questions submitted by listeners, fostering a sense of community among users and providing valuable insights into the benefits of mindfulness and meditation. 

Through this podcast, listeners can gain practical advice on handling daily stresses and challenges, and explore new perspectives on life. Whether you're a current user of the Headspace app or simply curious about meditation, "Dear Headspace" offers a welcoming and supportive environment. 

18. Tell Me What Happened by OnStar

Podcast Agency: Pacific Content

Tell Me What Happened by OnStar, seamlessly integrates into the landscape of true crime podcasts while staying true to its brand's purpose. OnStar, renowned for its assistance in dire situations on the road, shares real-life narratives of individuals navigating perilous circumstances. 

What sets this podcast apart is its commitment to not only storytelling but also education. Alongside riveting accounts, listeners gain insights from expert discussions on crisis management. Seasoned professionals, including psychologists and search-and-rescue specialists, offer invaluable advice for handling emergencies effectively. Whether it's surviving a blizzard in a remote area or managing a medical crisis, each episode equips listeners with practical tools to navigate unforeseen challenges.

19. What Should I Do With My Money? by Morgan Stanley

Podcast Agency: Pacific Content

What Should I Do With My Money? is a podcast that offers invaluable insights into personal finance by connecting real people with experienced financial advisors. 

Hosted by Jamie Roô from Morgan Stanley Wealth Management, the podcast delves into pressing questions that individuals face regarding their finances. From contemplating the right time to invest in real estate to navigating the aftermath of a business failure, each episode tackles relatable scenarios. 

Listeners gain practical advice on saving for major expenses like college tuition and retirement planning, equipping people with the knowledge and confidence to make informed decisions about their financial futures.

20. My First Million by HubSpot 

Podcast Agency: In-house

A part of Hubspot’s Podcast Network, My First Million analyzes emerging trends and market opportunities, sparking fresh ideas that could ignite your entrepreneurial journey. Whether you're a seasoned entrepreneur or just dipping your toes into the startup scene, Sam and Shaan's insights offer valuable lessons on identifying and capitalizing on lucrative business prospects. 

Their occasional famous guests bring unique perspectives to the table, enriching discussions and inspiring listeners to think outside the box. Plus, with access to My First Million’s Business Ideas Database, aspiring entrepreneurs can unlock a treasure trove of over 50 carefully curated business concepts straight from the podcast archives. 

21. Inside Trader Joe’s by Trader Joe’s

Podcast Agency: Sound That BRANDS

Inside Trader Joe’s offers listeners an exclusive glimpse into the world of one of America's most beloved grocery stores. From its humble origins as a small chain of Southern California convenience stores to its current status as a national phenomenon with over 549 stores and 60,000 employees, Trader Joe's success story is nothing short of inspiring. 

Whether you're a die-hard Trader Joe's fan eager to learn more about what sets the brand apart, or simply curious about the latest innovations and products hitting the shelves, each episode promises insider insights and behind-the-scenes stories. 

22. Yes, We are Open! by Moneris

Podcast Agency: In-house 

The Winner of the 2024 Quill Podcast Awards “Best Branded Podcast of the Year,” Yes, We are Open!, delves into the resilience and triumphs of small businesses across Canada. Hosted by Al Grego, a seasoned professional from Moneris, this podcast showcases the stories of those who thrive in the face of adversity. 

Through insightful interviews and firsthand accounts, listeners gain valuable insights into the strategies, challenges, and triumphs of successful small business owners. Whether you're a current entrepreneur or aspiring to venture into the world of business ownership, "Yes, We Are Open" offers a wealth of cautionary tales and motivational anecdotes to guide and inspire you along your journey. 

23. Why We Eat What We Eat by Blue Apron 

Podcast Agency: Gimlet Creative

In a time when Americans have an unprecedented array of food options, Why We Eat What We Eat delves into the influences that dictate our dining decisions. From unraveling the mysteries of the kale conspiracy to diving into the secrets of getting picky eaters to embrace new flavors, each episode offers insightful explorations into the unseen forces shaping our food preferences. 

Whether it's dissecting the dynamics of the potluck scene or exploring the psychology behind food advertising, listeners are treated to engaging discussions that challenge their perspectives and offer practical insights into navigating the modern food landscape.

24. The Sauce by McDonalds 

Podcast Agency: In-house

The Sauce serves up the story of the Szechuan Sauce. Initially a fleeting promotional item in 1998, its memory was revived by the popular animated show Rick and Morty. This resurgence sparked fervent demand, leading to McDonald’s reintroducing it to their menu. 

However, what followed was a PR nightmare. Outlets across America ran out of the sauce, leaving many fans disappointed. However, rather than shy away from the misstep, McDonald’s ingeniously turned the saga into a 3-episode podcast series. 

The podcast traces the sauce’s history and delves into its unexpected comeback and the challenges of meeting demand. Listeners will enjoy a blend of humor and insight as they discover how McDonald’s transformed a potential crisis into an engaging and entertaining story.

25. NerdWallet's Smart Money Podcast by NerdWallet Personal Finance

Podcast Agency: In-house

Winner of the 2024 Quill Podcast Awards “Best B2C Branded Podcast,” Smart Money features objective finance journalists who answer real-world questions, empowering listeners to make smarter decisions with their money and help their finances thrive. 

The show serves as a reliable resource, cutting through the clutter and misinformation. Each episode provides strategies to build wealth, invest wisely, shop for financial products, and plan for major life events. By the end of every episode, listeners will feel more informed and confident in managing their personal finances.

26. #LIPSTORIES by Sephora 

Podcast Agency: Girlboss Radio Network

Each episode of #LIPSTORIES dives into the lives of inspiring people, exploring their triumphs, setbacks, and the pivotal moments that shaped their paths. What sets #LIPSTORIES apart is its innovative approach of intertwining these narratives with the emotional resonance of various lipsticks from the Sephora Collection. Through these stories, #LIPSTORIES not only entertains but also educates, offering valuable insights and lessons that resonate far beyond the world of beauty. 

27. Design Better by Invision

Podcast Agency: In-house

Design Better offers a compelling exploration into the role of design within the business landscape. Through engaging interviews with esteemed design leaders, the podcast delves into multifaceted subjects such as design thinking, user experience, and product design. Each episode unfolds a wealth of practical insights and expert advice, empowering listeners to grasp the intricacies of effective design strategies. 

28. Awake at Night by United Nations

Podcast Agency: In-house

Stationed in all corners of the globe, the United Nations workers navigate some of the most complex and perilous environments imaginable. In Awake at Night, hosted by Melissa Fleming, listeners are taken on a journey into the lives of these remarkable individuals who dedicate themselves to humanitarian causes. 

Through intimate interviews and firsthand accounts, listeners gain insight into the challenges faced by UN humanitarians, human rights advocates, prosecutors, development experts, climate leaders, and peacekeepers.

29. Patagonia Stories by Patagonia 

Podcast Agency: PRX Productions

Patagonia Stories, hosted by Archana Ram, explores the foundational essence of knowledge, offering listeners a thought-provoking exploration of our interconnectedness with each other and the natural world. 

From indigenous traditions to modern scientific insights, "Patagonia Stories" offers a rich tapestry of insights, inspiring listeners to contemplate their own role in preserving and advancing knowledge for future generations. 

30. Trust vs. by HITRUST

Podcast Agency: Quill Podcast Agency

Winner of the 2024 Quill Podcast Awards “Best B2B Branded Podcast,” Trust vs. delves into the strategies and challenges of building and maintaining trust in business. Through insightful interviews with industry experts and insiders, each episode tackles tough questions confronting professionals, leaders, legislators, and suppliers alike. 

Whether you're navigating the intricate landscape of cybersecurity, steering a business through turbulent waters, or ensuring reliability as a supplier, "Trust vs." offers invaluable insights and perspectives to enhance your understanding and approach to trust dynamics.

31. SPARKED by Linkedin

Podcast Agency: In-house

Hosted by Jonathan Fields, an award-winning author, advisor, and founder, SPARKED is a deep dive into the questions that many of us face in our professional and personal lives.

Each week, a listener shares their experiences and poses a specific question, prompting Fields and a rotating lineup of wise mentors to provide insights, ideas, strategies, resources, and tips. Listeners can expect to gain valuable perspectives on navigating issues such as overwhelm, burnout, work-life balance, purpose, and the pursuit of fulfillment.

32. New World of Work by Oyster

New World of Work delves into the evolving landscape of the modern workforce. Each episode features insights from top-tier people and culture experts, addressing the cutting-edge topics that matter most to HR professionals today. 

From the remote work revolution and hybrid workspaces to mental health, well-being, and effective team management across diverse geographies, New World of Work offers a global perspective on these pivotal issues.

33. The Next Chapter by American Express Business Class

Podcast Agency: In-house

The Next Chapter hosted by Cardiff Garcia, offers listeners a compelling journey into the minds of best-selling business authors. With each episode, Garcia engages in insightful conversations about the works that have shaped their careers. Through these discussions, listeners gain invaluable insights into the strategies, philosophies, and experiences that have propelled these authors to success.

34. The Green Room by Deloitte  

Podcast Agency: In-house

Covering diverse themes such as climate change, technology, inclusivity, the future of work, and beyond, The Green Room delves into the most pressing topics impacting the business world. The show explores questions like – Can AI enhance humanity? Does technology hold the key to solving environmental challenges? Regardless of your role in business, The Green Room provides valuable insights and perspectives for listeners to apply in their professional and personal lives.

35. Think Fast, Talk Smart by Stanford GSB

Podcast Agency: Podium

Think Fast, Talk Smart is hosted by Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business. Through insightful conversations with experts in the field, the podcast delves into real-world challenges individuals face in communication. 

Listeners gain valuable insights on various aspects of effective communication, from delivering clear messages under pressure to crafting persuasive emails, from simplifying complex information to managing one's reputation. Whether navigating social interactions, giving presentations, or participating in meetings, the podcast equips its audience with practical tools, techniques, and best practices to enhance their communication skills.

36. iDigress with Troy Sandidge by HubSpot

Podcast Agency: In-house

iDigress is your ultimate guide to accelerating business growth and scalability. Hosted by Troy Sandidge, AKA  the Strategy Hacker®, this podcast is full of invaluable insights and actionable strategies designed to propel your business to new heights. 

In each episode, listeners will uncover the secrets behind maximizing growth potential, from refining marketing frameworks to mastering sales tactics. With over 35 brands launched and a staggering $175 million in revenue generated for clients worldwide, Troy distills his wealth of experience into concise, digestible episodes, all under 30 minutes. 

37. Disruptors by RBC 

Podcast Agency: JAR Audio

Winner of the Quill Podcast Awards 2024 “Best Tech Podcast,” Disruptors hosted by SVP John Stackhouse, delves into the transformative potential of reimagining Canada's economy amid rapid change. 

Through insightful discussions with business and innovation leaders, listeners gain valuable perspectives on seeding the growth of a new economic landscape. Tune in to explore how these disruptors are shaping the future and discover actionable insights for navigating change and fostering innovation in today's dynamic world.

38. You Can’t Make This Up by Netflix 

Podcast Agency: Pineapple Street Media

You Can’t Make This Up goes into the captivating narratives behind the creation of Netflix's most monumental documentary series and films. Hosted by the seasoned journalist and storyteller Rebecca Lavoie, each episode offers an immersive journey into the intricate process of bringing these compelling stories to life. 

Through in-depth interviews with both creators and subjects, listeners gain exclusive insights into the production nuances, the challenges faced, and the profound impact these documentaries have on audiences worldwide.

39. DTR by Tinder and Gimlet Creative

Podcast Agency: Gimlet Creative

DTR explores the intricate world of modern dating – from crafting the perfect opening line to navigating relationships with partners that look out of your league. Hosted by the seasoned storyteller Jane Marie, the show offers a blend of insightful commentary, humorous anecdotes, and candid conversations with celebrity guests. 

In its second season, Marie and her guests assume the role of Tinder matchmakers, swiping and setting up dates for eager participants. Through this unique format, listeners not only gain valuable tips and strategies for navigating the complexities of online dating but also witness firsthand the unpredictable and often hilarious nature of online dating. 

40. LifeAfter/The Message by GE 

Podcast Agency: Slate Studios

LifeAfter/The Message dives into technology's edge, offering gripping narratives filled with mystery, suspense, and ethical dilemmas. In The Message, an enigmatic extraterrestrial transmission sparks a race against time with profound implications for humanity.

Meanwhile, LifeAfter follows Ross, an FBI employee whose world is upended by the resurrection of his deceased wife, Charlie, through digital technology. 

Winner of the Cannes Gold Lion, these podcasts thrillingly explore the nexus of cutting-edge technology and human experience, provoking listeners to contemplate innovation's profound questions.

41. Mind the Gap: Tube 160 by Transport for London

Podcast Agency: 18Sixty

Step aboard the London Tube with host Tim Dunn in Mind the Gap. With over 160 years of history, the London Underground holds countless tales waiting to be unearthed. Tim's journey takes listeners to Tube stations scattered across London, where he encounters an array of fascinating guests.

Through engaging conversations and captivating anecdotes, listeners gain a newfound appreciation for the rich heritage, innovation, and cultural significance of the world's oldest underground system.

42. The Perfect Scam by AARP

Podcast Agency: In-house

Guided by host Bob Sullivan, each episode of The Perfect Scam dives into the firsthand experiences of scam victims. The podcast shines a light on the intricate mechanics behind scams, including the strategies and psychological tactics employed by the scammers. Listeners come out of the show with a heightened awareness of common scams and the practical knowledge to protect themselves and their loved ones.

43. The Great Indoors by Amdocs

The Great Indoors delves into how our habits and interactions with technology have transformed, uncovering the necessity of innovation as we navigate a more indoor-oriented lifestyle. Tune in to explore the newfound appreciation and reliance on technology that has emerged from these unprecedented times.

44. Spit by 23andMe and iHeartRadio

Podcast Agency: iHeart’s Ruby

Spit features intimate and unscripted conversations with some of today's most compelling cultural influencers, including John Legend, Melissa Etheridge, and Pete Wentz. Through these discussions, listeners gain new insights into the profound impact of DNA testing on our understanding of identity, connection, and heritage.

Listeners will come away with a range of thought-provoking insights on topics like the interplay between science and personal stories, the nature versus nurture debate, and the complexities of family and race. 

45. Humans Growing Stuff by Miracle-Gro and iHeartMedia 

Podcast Agency: iHeart’s Ruby

Humans Growing Stuff is a heartwarming and insightful podcast that delves into the world of gardening beyond the basics of roots and leaves. This show celebrates the human connections and mindful moments fostered through gardening.

Designed for gardeners of all levels, "Humans Growing Stuff" offers inspiring stories, practical tips, and tricks to support your green thumb along with a touch of science to enhance your botanical knowledge. 

46. Behind the Review by Yelp

Podcast Agency: Entrepreneur Media

Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review delves into the stories behind business reviews, featuring candid conversations with both reviewers and business owners.

Whether the experience was a glowing five-star review or a critical one-star rating, listeners gain behind-the-scenes insights into the realities of running a business and the customer interactions that shape these reviews. 

47. The Antigen by Pfizer

Podcast Agency: Wonder Media Network

The Antigen explores the intricate science of vaccines, offering listeners an in-depth exploration of fundamental scientific principles, the historical evolution of vaccines, and their profound global impact.

In the latest season, The Antigen turns its focus to maternal immunization, examining its history, the unique challenges it faces, and the groundbreaking innovations driving its progress. 

48. WorkLab by Microsoft 

Podcast Agency: Reasonable Volume

WorkLab is dedicated to navigating the rapid advancements in artificial intelligence and its impact on the modern workplace. As AI continues to transform business operations at an unprecedented pace, host Molly Wood engages with leading experts to uncover essential work trends and innovative strategies. 

Listeners learn how to effectively integrate AI into their workflows, stay ahead of technological developments, and foster a culture of ingenuity within their teams. Through insightful discussions, WorkLab provides valuable perspectives on thriving in the digital age, making it an essential resource for business leaders and professionals aiming to leverage emerging technologies for success.

49. Down and Back by American Kennel Club

Podcast Agency: Podfly

Drawing from 140 years of historical records, archival footage, and oral histories, Down and Back delves into the rich history of dog breeds, the dogs themselves, and the dog lovers who have influenced American culture over generations. Listeners learn about the evolution of various breeds, the pivotal moments in canine history, and the enduring impact of dogs on American society.

50. The So What by BCG

Podcast Agency: In-house

The So What takes listeners to the forefront of today's critical business and social issues, offering insightful perspectives and practical guidance. The primary aim, or the "so what," is to help busy leaders and executives make sense of the present and equip themselves for the challenges and opportunities of the future. 

Hosted by award-winning British journalist Georgie Frost, the podcast features in-depth interviews with BCG's top thinkers and innovators. Listeners can expect to gain a deep understanding of the trends, developments, and groundbreaking ideas poised to shape and disrupt the future.

Have you found your next binge-worthy podcast?

There you have it – Quill’s list of the top branded podcasts of 2024! We hope you’ve found some shows that pique your interest and added them to your list.

If you’re interested in learning more about branded podcasts and how your company can go about launching one, chat with our team!

Tianna Marinucci

Content Marketing Specialist

Tianna Marinucci is a content creation and digital marketing specialist. She graduated from McGill University in 2021 and has since worked in a variety of industries from interior design to technology.

After traveling to more than 60 countries and working in three, she is inspired by diverse cultures and motivated by unique experiences.

In her spare time, Tianna loves trying new foods, going to concerts, and learning more about history and socio-economics through books and podcasts.

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!

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