Learn how branded podcasts can benefit your retail company by providing a unique platform to connect with your audience and increase engagement. Discover how to overcome common marketing challenges in the industry and get started with your own branded podcast.
Retail marketers face unique challenges when it comes to marketing in the industry. With increasing competition from online retailers, changing consumer behaviors, and a need for creative marketing strategies, retailers need to find new and innovative ways to connect with their audience.
Branded podcasts offer a unique opportunity to engage with customers and showcase a brand's personality and expertise. In this use case, we'll explore how branded podcasts can benefit retail marketers, the challenges they may face, and how to get started with your own branded podcast.
In today's digital age, retail marketers face a multitude of obstacles in building brand awareness and driving sales. Some key challenges facing retail brands to date include:
The popularity of podcasts has continued to grow over the past 5 years, with listenership increasing by 48% between 2018 and 2023. Due to their accessibility, convenience, and intimacy, podcasts have become an integral part of many people’s daily routines.
This rapid increase in listenership has not gone unnoticed by businesses, which have recognized the immense potential of podcasts as a valuable marketing tool.
And for retail brands, branded podcasts offer several advantages.
To get started with a branded podcast as a retail brand, explore the following steps:
If you decide to bring on a podcast agency to work with, they’ll be able to take on the majority of your production process.
Q: Do we need to have a large following to start a branded podcast?
A: No, you can start a branded podcast with a following of any size. The key is to create quality content that resonates with your target audience and to promote your podcast through various channels to increase your reach.
Q: Can a branded podcast help drive sales for our retail brand?
A: Yes, a branded podcast can indirectly or directly help drive sales for your retail brand by building brand awareness and loyalty among listeners. By creating valuable and informative content related to your brand and products, you can establish yourself as a trusted source and encourage listeners to make purchases.
Q: How can we make our branded podcast stand out among competitors?
A: To make your branded podcast stand out, you should focus on creating high-quality content that provides value to your listeners. This can include interviewing industry experts, providing unique perspectives on industry news, and sharing customer success stories.
Q: How can we find guests for our podcast?
A: You can find guests for your podcast by reaching out to industry experts, influencers, and customers who have unique experiences or stories to share. You can also consider partnering with other brands or podcasts to feature their guests on your show. Additionally, you can source podcast agencies and PR firms to assist in guest discovery and outreach.
Q: How often should we release new episodes for our branded podcast?
A: The frequency of your podcast episodes will depend on your resources and the expectations of your audience. However, it's important to establish a consistent schedule for your podcast to build anticipation and establish a loyal listener base.
Over the past few years, Peloton has rapidly grown to become a household name. As an online retailer, they have had to be agile in their marketing strategy to continue to stay relevant and grow. So they created Fitness Flipped, a podcast hosted by one of their most popular fitness class instructors.
The podcast is a mix of workout tips, wellness advice, and insights. It allows users to feel connected to the community, and non-peloton customers to get workout advice and insights into recovery, body image, and more. It established trust and authority with both groups and helped them convey their brand personality and values.
If you’re interested in launching a branded podcast, talk to one of our podcast experts to explore how your brand can benefit and grow through creative storytelling.
Our team of experienced professionals can help you with every aspect of podcast creation, from developing a content strategy that resonates with your target audience to launching and promoting your podcast across various channels.
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