What are podcast agencies?

Before we begin, let’s break down what podcast agencies are:

​​A podcast agency is a specialized firm that helps brands and individuals create, produce, and promote podcasts. Common services include concept development, scriptwriting, recording, editing, distribution, marketing, and analytics tracking, among others. Their main goal is to streamline the podcasting process and enhance the overall quality and reach of a client’s show.

Podcast agencies play a pivotal role in the production, marketing, and growth of your podcast. But as the space continues to expand, finding the best podcast agency for your unique needs can be a daunting task. 

That’s why we put together a list of the best podcast agencies. Whether you're looking for a full-service agency that handles every aspect of your podcast or a specialized agency that excels in a particular area, we'll provide you with the insights and advice you need to make an informed choice.

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Why should you partner with a podcast agency?

Before we dive into the intricacies of selecting a podcast agency, let's take a moment to understand why partnering with one can be a game-changer for your podcast.

The benefits of partnering with an industry-leading podcast agency include: 

• Bringing expertise to your audio
• Access to additional resources
• Strategic guidance
• Promotional opportunities
• Time savings
• Enhanced quality

Their support can elevate your podcast to new heights, increase its visibility, and pave the way for long-term success in the dynamic world of podcasting.

Without further ado, let’s jump into our list of the best podcast agencies. 

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The best podcast agencies 

1. Quill Podcast Agency

First, we have the corporate podcast agency, Quill. Quill is an award-winning production agency specializing in branded podcasts. Working with leading brands like McKinsey & Co., Expedia, PwC, and SickKids Foundation, Quill covers everything from podcast conception to growth and measurement. 

Quill also owns CoHost, a podcast analytics and audience insights tool build for brands and agencies. With CoHost, users can access deeper insights about their podcast such as which companies & industries are listening, what marketing channels are driving downloads, and how listeners are engaging with your content. 

2. Content Allies 

Placing a focus on B2B brands and podcast networking, Content Allies covers all areas of podcast production. 

The agency has worked with impressive names such as Meta (previously Facebook), Alibaba, Siemens Energy, and more. 

3. Mags Creative  

Based in the UK, Mags Creative is a professional podcast production and promotion company. The team also has a notable client roster including PayPal, Meta (previously Facebook), Google, and more. 

In addition to branded podcasts, the agency has also produced various Mags Creative Originals, an arm of their agency working collaboratively with leading voices to produce shows that tap into millions of listeners. 

4. Pacific Content 

A well-known agency, Pacific Content has been in the podcasting game for years, working on popular podcasts such as McAfee’s Hackable? and Ford’s Bring Back Bronco.

Pacific Content also has an incredible blog where you can read about the industry’s latest trends and innovations.  

5. Lower Street 

Offering production services to ambitious companies, Lower Street is helping brands skip the awkward years and launch a great show. 

The agency has worked with a variety of clients and brands including BCG, Cadence Bank, Kearney, Hewlett Packard Enterprise, and more. 

lower street website homepage

6. Motion Agency 

Specializing in tech companies, Motion Agency is helping you own the market you’re operating in. 

The agency works with tech brands like Mosaic, Infutor, Correlated, and more. They also have their own network of podcasts geared towards helping B2B marketers keep up with changes in the industry while driving revenue.  

7. Sound That BRANDS 

Sound That BRANDS specializes in custom storytelling and branded podcasts. With a focus on working with ad agencies, podcast networks, and clients directly, they create branded podcasts for startups, established brands, and everything in between. 

The team at Sound That BRANDS boasts over 25 years of experience in custom audio development, having worked with renowned brands such as MTV, Vh1, ABC, CBS, NPR, and iHeart. 

8. JAR Audio 

JAR Audio is a full-service agency specializing in podcast production and marketing. The company collaborates with brands like RBC, Saje, and Amazon to create impactful podcasts that solve brand problems. 

By leveraging the power of compelling storytelling, JAR Audio helps world-class brands engage, inspire, and drive success through podcasts that resonate with their audience.

9. Auddy 

Auddy is a podcast studio that creates audio content in any format, for any platform, and for all audiences around the world.

From podcasts and branded content to marketing and business strategy, Auddy's diverse team understands communities, brands, and audio. The company works with brands like Selfridges, Greenpeace, Fenwick, and BBC Sounds to define their brand sound and create impactful content

10. Fresh Air Productions 

Fresh Air Productions is a strategic digital marketing and production company that specializes in creating tailored content to enhance brand visibility and strengthen consumer connections. Their client base includes companies like Starbucks, Audi, and Best Western.

The company is committed to delivering captivating content and data-driven results to provide clients with a competitive edge in the market. Their mission is to elevate brands and create meaningful consumer connections through strategic digital marketing solutions.

11. Larj Media 

Larj Media is a leading creative podcast production agency founded by Tina and Joelle Nole. With a focus on connecting audiences with compelling content, the agency offers expert services to big and small businesses across various industries including tech, food and beverage, literary arts, and law. 

Through their full-service approach, Larj Media helps clients unlock the power of podcasting, delivering high-quality production, audience engagement, and measurable results

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How to pick the best podcast agency for you

Choosing the best podcast agency for you and your brand is no easy task. 

Firstly, you want to have an idea of what you’re looking for. This doesn’t need to be a flushed-out idea for your podcast but know the length of services that you require from the agency. 

From here, take your time doing research into the different options, analyzing which one is truly the best fit for the project. Don’t be afraid to reach out and ask key questions to assist in the decision-making process. 

To help you, we’ve listed a few different areas to look at when reviewing podcast agencies: 

What services do they offer? 

Different agencies offer or specialize in different services. Before talking to different agencies, establish what services you’re looking for. Which services are non-negotiable? Which are nice-to-haves? Maybe you’re looking for end-to-end production assistance all the way to audience growth and measurement. Or maybe you’re just looking for some help with editing your show.

Once you have a brief of what you’re looking for, begin the research process. 

All podcast agencies should have a page on their website that covers the services they offer (like this one here). If they don’t offer your non-negotiable services then, this will be an easy way to rule out any agencies that you know won’t be a good fit.  

If you still have questions about some of the service offerings, reach out to the company to get a more in-depth overview of what they can do for you and your brand. 

What type of podcasts do they typically produce? 

The majority of agencies will sometimes fall into the same genre or industry that they produce in. For example, some agencies may specialize in B2B production while others may focus on the B2C realm. 

Some agencies may produce primarily journalistic formatted podcasts while others produce a standard interview or discussion format. Or maybe some podcast agencies work with larger, global brands and others with smaller brands. 

Just because an agency typically produces B2B content and you’re looking for a B2C podcast doesn’t mean that they won’t have the capabilities to successfully create your show, but it can give you some insights into what they’re best at. 

What’s your budget? 

Something that you should keep top of mind while looking for an agency is budget. The size of your budget can provide direction regarding the type of podcast agencies you can work with or the scope of services that you receive. 

There are many incredible agencies that all cover a variety of budgets, everything from a couple thousand dollars to tens of thousands. Typically, when you’re looking at an agency’s website, you’ll be able to get an idea of their pricing tier based on the clients that they’ve worked with in the past, or some will ask for a general budget when you inquire. 

Quality of past and current podcasts

Next up, check out some of the podcast agency’s past production work. Do you like the podcasts that they’ve produced so far? Listen for quality, format, creativity, sound design, etc., and whether you think the agency will be able to capture your vision, ideas, and goals for the podcast. 

If you don’t think their work suits what you’re looking to create, cross them off your list. Typically, as you listen to some of the agency’s work you’ll be able to hear their overall style and formats that they work with. This doesn’t necessarily mean that they can’t break away from their standard format for your podcast but it’s something to ask them about if you decide to have a more formal or in-depth exploratory conversation with them. 

Do your team and their team mesh? 

And last but definitely not least, does your team and the podcast agency mesh well? This is a key question to ask yourself when selecting any type of vendor to work with. Especially with a creative content medium, collaboration is critical. 

The podcast agency you’re working with is a subject matter expert. Because of this, you don’t want a “yes” agency where anything you propose or say they completely agree with or implement. But on the flip side, you don’t want an agency that ignores your thoughts or opinions for the show. 

Look for a team that you feel comfortable sharing your ideas for the podcast since you know the brand best, but a team that’s also comfortable sharing their own ideas on how to make the podcast achieve the results you desire. 

Podcasting is meant to be a fun, creative medium. Don’t lose sight of that while you’re producing your show and working with your agency. 

Does their proposal get you and your team excited?

After getting in touch and meeting with the agency’s team, it is time to request and review their proposal. This proposal will serve as a guiding document that can help you and your team make an informed decision about which agency is the best fit for your podcasting needs.

A well-crafted proposal not only outlines the agency's capabilities but also demonstrates their understanding of your unique requirements and goals. It should effectively communicate how the agency plans to leverage their expertise and resources to help your podcast thrive. 

When you receive a proposal, it's essential to evaluate it not just on its surface-level appeal but also by considering the following factors:

Alignment with Your Vision:

‍Look for indications that the agency has understood your target audience, messaging goals, and desired outcomes. A proposal that demonstrates a deep understanding of your podcast's essence and values is more likely to resonate with you and your team.

Innovative Ideas and Strategies:‍

A compelling proposal should showcase fresh ideas and innovative strategies to enhance your podcast's reach and engagement. Pay attention to how the agency plans to differentiate your podcast in a crowded market, attract new listeners, and retain existing ones. 

Comprehensive and Customized Solutions:‍

Evaluate the proposal's comprehensiveness and level of customization. Look for evidence that the proposed strategies and services are tailored specifically to your podcast's unique needs and goals. A customized solution can generate enthusiasm within your team, knowing that the agency has crafted a plan designed with your podcast in mind.

Measurable Results and ROI: Assess how the agency plans to track and measure the success of their strategies. The proposal should outline key performance indicators (KPIs) and provide a clear roadmap for achieving measurable results.

A proposal that manages to excite and inspire can be a strong indicator of an agency's potential to drive your podcast forward. 

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The search for the best podcast agency begins

Selecting the right podcast agency is a crucial step in taking your podcasting journey to the next level. With numerous agencies available, it's essential to consider your specific needs and goals. 

We recommend companies conduct thorough research, read reviews, and assess their expertise in podcast production, marketing, and monetization. Look for agencies that offer a comprehensive range of services tailored to your requirements, ensuring they align with your vision and budget. And finally, remember to prioritize communication, creativity, and a strong track record of success.

By carefully evaluating these factors, you'll be well on your way to finding the best podcast agency for your needs that can help elevate your podcast and amplify its impact in the ever-evolving podcasting industry.

If you’re looking to get started on creating your brand’s podcast, chat with our team of experts.