Your podcast intro and outro are the first and last things that your listeners will hear, so it better be good.
Like we said, the podcast introduction is the very first thing that listeners are going to hear once they hit that play button and if there’s one thing that we know about humans - we don’t have very long attention spans. This means you need to hook their interest and get them engaged in a very short amount of time.
Before we dive into the elements to include in your podcast intro, we want to explain the difference between a podcast intro and an episode intro. A podcast intro is the introduction to your entire series -- this can be replicated across every single episode. Your episode intro is an introduction that’s specific to the episode that the listeners are about to tune into. You may dive into the biography of the guest that you’re having on the episode and some key things that the listeners can gather from this specific episode.
For now, we’re going to focus on podcast intros.
This one’s pretty obvious. Right off the bat, let your listeners know what show they’re tuning into.
Your podcast’s logline is basically a quick one-liner explaining what your series is all about. After your logline, some intros will offer a bit more of an in-depth description of the series, telling listeners why they should tune in. They may even discuss some of the things that the podcast will cover or what listeners will learn from the series.
Let your listeners know who the voices that they’re hearing belong to. Make sure to state not only the hosts’ names but a quick reason why they are relevant to the series. This could establish their credibility or relationship to the topics covered in the series. Maybe the hosts are doctors, entrepreneurs, lawyers, marketers, influencers, etc.
Maybe your series is more suited for mature audiences, or you need to inform your audience of something related to the content before they really get into the series. The intro is the place to add this disclaimer.
A good example is Gimlet’s, Where Should We Begin? with Esther Perel. The disclaimer at the very beginning of every episode lets the listeners know that none of the guests are ongoing patients of Esther Perel and that for anonymity, some of the names have been changed.
Of course you can’t forget about those funding your podcast 😉 If you have sponsors for your series, the podcast intro is just one place that you might include their ad. Just remember that whatever the overall personality of your series is, the ad should be consistent with that.
Adding music to your podcast isn’t as easy as just throwing in some Creative Commons music and calling it a day. You need to choose music that fits the overall personality of your series and will add to your podcast rather than distract the listeners.
Some things to keep in mind are:
Free Music Resources:
Music Libraries (Paid)
Try to keep your podcast intro short, around 30-60 seconds - your listeners don’t want to have to wait long for you to get into the content of the podcast. They just want a short, catchy intro that will get them excited to hear the full episode.
Overall, you need to try to catch the interest of your existing listeners as well as new listeners. Even if you’ve been podcasting for years, new listeners will still be discovering your series and you need to engage them and give them a reason to stay on the episode.
Now let’s move on to the opposite end of your podcast and focus on the outro. Your podcast outro will have a lot of the same elements as your podcast intro and it’s still just as important. Your outro is how you close off your episode and tell listeners what you’d like them to do next (your CTA).
Re-state what series your listeners are tuning into (a.k.a your podcasts’ title). This is just another way to keep the series name in their minds so that they won’t forget.
Re-state your podcast’s logline -- that one-liner of your series that we discussed earlier in the article. You can also mention what the series is all about here as well.
Re-introduce the host(s) of the series. Take the time to remind your listeners who you are and why you’re the host of the series.
Again, if you have sponsors for your series, the podcast outro is another place where you can give thanks and read their ads.
Thank your guests for coming on the series and let listeners know where they can get in touch with the guest (if the guest has consented to this).
What’s your call-to-action? What do you want to leave your listeners with and what would you like them to do next? Some CTA’s could be:
The music you use should be the same as your intro music so that it serves to signal to listeners the beginning and ending of the podcast. Your podcast music can become a catchy tune that listeners may think of even after the episode ends, keeping your series on their minds.
Podcast outros are the last thing that your listeners will hear before they move on to another podcast or another episode of your series. You need to keep them engaged and leave them feeling like they want to continue listening.
The length of your podcast outro can be a little longer than your intro since you have some additional information to provide. We’d recommend keeping your outros between 60 - 90 seconds in length so that they’re still not so long that the listener gets bored but long enough to allow you to present all the necessary information before closing the episode.
If you have more questions about how to perfect your podcast intro and outro, connect with us here!
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