Explore why healthcare marketers are leveraging podcasts to engage stakeholders, build thought leadership, and humanize their brands.
GET IN TOUCH
1 in 5 Americans listen to a podcast every day
36% of healthcare practitioners have listened to a podcast within the past 30 days
Podcast listeners are almost as likely to consider listening to branded content as a celebrity show
“The team at Quill is fantastic. They’re always accommodating and attentive and we are so grateful to be working with them. Their team is patient, understanding, and nimble — everything we could possibly want. Just absolutely great in every way."
Colin Fleming
Development Writer
SickKids Foundation
SickKids VS
“The team at Quill helped us take our podcast from an idea to a well-produced, engaging final product. Their team of audio experts is fantastic to work with and provides support every step of the way. I would highly recommend them to any brand looking to elevate or get into branded podcasting.”
Kelly Jeffers
VP, Content & Brand
Surescripts
There’s a Better Way
“Quill’s ability to simplify the podcasting process while maintaining a high standard of quality has been invaluable. They’ve helped shape the strategic direction of the podcast while efficiently executing on the show’s content.”
Jaclyn Crawford
Communications Associate Director
Novo Nordisk
The Power of Change(makers)
We started working with Quill this past year on a podcast for our Innovation Banking line of business. Quill identified opportunities to improve production quality and were able to quickly apply improvements. We also decided to trust Quill with marketing the podcast. They have multiplied our listener base with a reasonable budget in 6 months and are quick to act on requests.
Quill holds a wealth of knowledge and expertise in their field, and they are always on the lookout for ways they can improve to best ensure their clients shine. When you work with Quill, not only will you get a great client experience and a polished end product, but you’ll become part of a community of like minded people who amplify each other’s voices. I can’t say enough about the experience I had working with Quill, it’s been an unmatched experience.
The team at Quill are wonderful to work with! We love the relationship and are excited to continue building on it this year for our podcast Mission Critical. We've loved working with their entire team.
The team at Quill is fantastic. They’re always accommodating and attentive and we are so grateful to be working with them. Their team is patient, understanding, nimble -- everything we could possibly want. Just absolutely great in every way.
"We started working with Quill this past year on a podcast for our Innovation Banking line of business. Quill identified opportunities to improve production quality and was able to quickly apply improvements. We also decided to trust Quill with marketing the podcast. They have multiplied our listener base with a reasonable budget in 6 months and are quick to act on requests."
–Roxana Esmailja, Director, Client Experience, CIBC
CIBC Innovation Banking Podcast
"Partnering with Quill is among the best decisions we made for the podcast. As one of the agency’s earliest clients, I’ve witnessed their dedication to producing high-quality content from the start. The team’s strategic approach to content, guest selection, and marketing has positioned ‘Mr. Open Banking’ as a leading voice in the industry."
–Eyal Sivan, General Manager, North America, Ozone API
Mr. Open Banking
"Working with Quill has transformed our podcasting efforts at Amdocs. Their comprehensive approach to producing, distributing, and promoting ‘The Great Indoors’ as well as other Amdocs shows has elevated our presence and engagement. Quill’s dedication and expertise are evident in every episode."
–Larisa Yee, Field Marketing, Amdocs
The Great Indoors
We work with leading healthcare brands to educate stakeholders, empower patients, and build trust.
Quill worked with the Heart & Stroke Foundation to create The Beat, a podcast for heart disease and stroke patients and their loved ones.
Key Takeaways:
• 5-star average rating
• Maintained consistent 7-day download growth
• Created impact on heart disease and stroke patients and their families
SickKids VS shares the stories of healthcare professionals and discusses their medical discoveries to give hope for a better future in child health.
Key Takeaways:
• 4.8-star average rating
• Featured in Bay Street Bull as a top philanthropic podcast
• "Best Podcast: Arts, Culture & Society" finalist at the Digital Publishing Awards
• Generated new donor interest
A branded podcast is a form of audio content created by a company or brand as part of its marketing strategy. Unlike traditional advertising, branded podcasts engage and inform the audience by providing valuable and relevant content related to the brand's industry, products, or values.
The intimate and convenient nature of podcasts has helped healthcare brands:
• Establish thought leadership
• Patient education and empowerment
• Connect with their target audience
• Humanize their brand
• Increase brand awareness
• Build strategic partnerships and collaborations
• Brand differentiation
• Foster and maintain public trust
Companies can get creative about the topics they cover, the guests they feature, and the format of their podcasts. Regardless of the creative freedoms you take, the most important aspect is that they align with your company’s purpose, mission, and values.
For healthcare brands, this can highlight cutting-edge medical technologies, sharing real-life patient experiences, or value-packed discussions with other industry leaders.
After we collectively identify your company’s goals for your podcast, our team will build you a custom analytics report to provide data-driven insights into how to optimize your show.
Learn more about our marketing services and in-house podcast analytics and audience insights platform, CoHost.
Get the latest podcasting news and trends and become the podcasting expert on your team
.png)
.png)
.png)
.png)
.avif)
.png)
.png)