Discover how to leverage branded podcasts to build authority, showcase values, and create connections.
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1 in 5 Americans listen to a podcast every day
72% of brands report lead generation as a main benefit of their podcast post-launch
Podcast listeners are more affluent than the general population
Podcast listeners are almost as likely to consider listening to branded content as a celebrity show
“Quill’s ability to simplify the podcasting process while maintaining a high standard of quality has been invaluable. They’ve helped shape the strategic direction of the podcast while efficiently executing on the show’s content.”
Jaclyn Crawford
Communications Associate Director
Novo Nordisk
The Power of Change(makers)
“Working with the team at Quill has been a fantastic experience. They bring expertise and professionalism to the podcast production process and are always quick to incorporate feedback and answer questions. I would recommend them to anyone looking to create a high-quality podcast.”
Samantha Rae Lopez
Digital Channels Manager
Expedia Group
Powering Travel
“Working with Quill has transformed our podcasting efforts at Amdocs. Their comprehensive approach to producing, distributing, and promoting ‘The Great Indoors’ as well as other Amdocs shows has elevated our presence and engagement. Quill’s dedication and expertise are evident in every episode.”
Larisa Yee
Field Marketing
Amdocs
The Great Indoors
We started working with Quill this past year on a podcast for our Innovation Banking line of business. Quill identified opportunities to improve production quality and were able to quickly apply improvements. We also decided to trust Quill with marketing the podcast. They have multiplied our listener base with a reasonable budget in 6 months and are quick to act on requests.
Quill holds a wealth of knowledge and expertise in their field, and they are always on the lookout for ways they can improve to best ensure their clients shine. When you work with Quill, not only will you get a great client experience and a polished end product, but you’ll become part of a community of like minded people who amplify each other’s voices. I can’t say enough about the experience I had working with Quill, it’s been an unmatched experience.
The team at Quill are wonderful to work with! We love the relationship and are excited to continue building on it this year for our podcast Mission Critical. We've loved working with their entire team.
The team at Quill is fantastic. They’re always accommodating and attentive and we are so grateful to be working with them. Their team is patient, understanding, nimble -- everything we could possibly want. Just absolutely great in every way.
"We started working with Quill this past year on a podcast for our Innovation Banking line of business. Quill identified opportunities to improve production quality and was able to quickly apply improvements. We also decided to trust Quill with marketing the podcast. They have multiplied our listener base with a reasonable budget in 6 months and are quick to act on requests."
–Roxana Esmailja, Director, Client Experience, CIBC
CIBC Innovation Banking Podcast
"Partnering with Quill is among the best decisions we made for the podcast. As one of the agency’s earliest clients, I’ve witnessed their dedication to producing high-quality content from the start. The team’s strategic approach to content, guest selection, and marketing has positioned ‘Mr. Open Banking’ as a leading voice in the industry."
–Eyal Sivan, General Manager, North America, Ozone API
Mr. Open Banking
"Working with Quill has transformed our podcasting efforts at Amdocs. Their comprehensive approach to producing, distributing, and promoting ‘The Great Indoors’ as well as other Amdocs shows has elevated our presence and engagement. Quill’s dedication and expertise are evident in every episode."
–Larisa Yee, Field Marketing, Amdocs
The Great Indoors
We work with leading finance brands to drive growth, build awareness, and establish thought leadership and credibility.
TD partnered with Quill to create ‘C Suite’, a podcast that informs everyday people on cybersecurity and safety.
Key Takeaways:
• 11,700% listener increase
• #3 of Global Tech Podcasts
• Top 10 technology podcasts in Canada
The CIBC team partnered with Quill to take on the production process and audience growth for the ‘CIBC Innovation Banking Podcast’.
Key Takeaways:
• 4.7-star rating on Apple Podcasts
• Exponential growth between seasons
• Press mentions on Betakit and Glory Professional
A branded podcast is a form of audio content created by a company or brand as part of its marketing strategy. Unlike traditional advertising, branded podcasts engage and inform the audience by providing valuable and relevant content related to the brand's industry, products, or values.
The intimate and convenient nature of podcasts has helped hospitality brands:
• Positively shift brand perception
• Establish thought leadership
• Engage stakeholders
• Connect with their target audience
• Increase brand awareness
• Build strategic partnerships and collaborations
• Brand differentiation
• Increase brand affinity and loyalty
Companies can get creative about the topics they cover, the guests they feature, and the format of their podcasts. Regardless of the creative freedoms you take, the most important aspect is that they align with your company’s purpose, mission, and values.
For pharma brands, this can look like expert interviews and discussions, stories from patients or stakeholders, or healthcare education.
After we collectively identify your company’s goals for your podcast, our team will build you a custom analytics report to provide data-driven insights into how to optimize your show.
Learn more about our marketing services and in-house podcast analytics and audience insights platform, CoHost.
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