Podcast Statistics All Brands Need to Know - 2021

Last updated on: 
July 14, 2021

What’s been happening in the podcasting space throughout 2021? To sum it up… a lot. We wanted to break down important podcast statistics that all marketers should know. These stats are crucial for brands to start understanding the power of audio, so if you’re representing a brand and thinking about starting a podcast - this is for you! 


1. In the US, podcast familiarity has risen to 78% of the total population, up 3% from 2020. 

2. In the US, podcast listening has risen to 57% of the total population, up 2% from 2020. 

3. Monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time. 

4. Weekly podcast listening has risen to 28%, up 4% from 2020. 

5. There are over 2 million valid podcasts on Apple Podcasts. 

6. Spotify has spent over $800 million on podcast related acquisitions.


7. In 2021, men listening to podcasts has risen to 48% while women listening to podcasts has risen 49%. 

8. The most popular age group for podcast listening is 12-34. 

9. 66% of podcast listeners have a bachelor’s or higher degree.  


10. The average time spent listening to podcasts is 6 hours and 39 minutes. 

11. Weekly podcast listeners average at listening to about 6 podcasts per week. 

12. Youtube listening is down to 9% in the US, was sitting at 11% in 2018. 

13. News, comedy, and education are the most popular podcasting genres.

14. 52% of podcast listeners are listening for primary content while 48% are listening for background noise.

15. 56% of podcast listeners prefer to listen to podcasts on the same platform that they listen to music.

16. 77% of podcast listeners agree that the "host personality" is important when deciding what podcasts to listen to.

Podcast Advertising 

17. Ad revenue will increase by 14.7% in 2020 despite COVID-19. Prior to COVID-19, it was predicted that podcast ad revenue would grow by 29.6% in 2020.  

18. DTC brands (22%) and financial services (16%) make up top podcast advertisers. 

19. 87% of podcast listeners pay attention to podcast ads

20. 54% are more likely to consider the brand advertised (only 7% are less likely)

21. 72% of people who have listened to a podcast for four or more years have made a purchase

22. 60% of podcast listeners have bought something from a podcast ad.

23. 66% of podcast listeners are more likely to llisten to a podcast if it is recommended or promoted by a podcast that they already listen to.



  1. IAB
  2. Edison Research
  3. The Infinite Dial
  4. Midroll
  5. Statista
  6. My Podcast Reviews
  7. Billboard


  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point

Unlimited audio package: $9/month

Storage space:


  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.



Monthly Storage


  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!