How to find an agency that offers the podcast production services your brand needs to grow
If you’re a marketer, you’ve likely worked on projects where you look to specialized agencies to provide expertise on a channel or subject matter.
And if your brand is already knee-deep in a branded podcast or thinking about starting one, understanding how to source an agency that offers the right podcast production services is key.
The good news is, there are lots of companies out there that can transform your raw audio into a professional show. Investing in a podcast agency can be a game changer by saving you time and allowing you to focus your energy on other areas of the podcast or your marketing stack.
The key is to partner with a podcast company that can help you create compelling material and audio that keeps your audience coming back for more.
With so many moving parts involved in creating a quality show, you first need to figure out if you want to go one of two routes: A full-service agency or an agency that handles only certain aspects of your podcast. This will depend on the time you can commit to and your comfort level.
We recommend an agency that can not only help you launch a quality podcast but can be a true partner that grows with you as you scale. But let’s learn more about the few ways you can source podcast production services as well as some of the notable podcast companies out there right now!
You don’t always have to get fancy when it comes to finding your podcast production partner. Sometimes good old-fashioned Google can get the job done! There are countless articles and blogs that come up when you type in “top podcast production” in the Google search bar.
These articles are informative and allow you to not only have a line of sight to which companies are out there but often provide you with important intel such as pricing, their unique differentiator, notable companies they’ve worked with, and reviews.
Getting deep into this kind of research will allow you to narrow down your top picks before jumping on an intro call with a future partner.
Quick Tip: Take a listen to a few episodes produced by the production companies you are considering to get a taste of their style.
Consumers trust their friends. This is why word-of-mouth (WOM) is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising - this stat alone solidifies how paramount word-of-mouth is.
We suggest going this route when it comes to outsourcing your podcast. Look around, research, get quotes but most importantly talk to people who are already in the podcasting space and ask them about their experience. People can be surprisingly candid about their good (and bad!) experiences.
If someone else is spending their hard-earned dollars with a specific company to produce their show – there is no more incredible stamp of approval.
When it comes to sourcing production services, you should test out the waters. Sometimes when you’re starting a podcast you may be torn about whether you want a full-service agency or if you’d prefer to only outsource certain elements.
There’s nothing wrong with starting out on a mini-project basis and seeing how the production company partners with you and the kinds of results you see. Part of sourcing the right podcast partner for you comes from having some data points and experience to go off of.
Not all agencies will offer this, but if you’re interested in moving forward with an agency and aren’t ready to fully commit to an entire season, a pilot episode is a great option for you.
A pilot episode is typically a one-off episode that the agency will produce for you. You’ll only be paying for that one episode but you and the agency would go through the entire production process as if it was just another episode in your season.
At the end of the pilot project, if you liked the content and the agency, your pilot episode will act as the first episode in your season (which you should then get a slight discount on since you’ve already paid for the first episode).
When talking to podcast agencies, ask them if they’re open to pilot episodes along with any other production questions.
Not sure where to start when it comes to agency sourcing? We have a list of some of the best podcast production companies around:
As you can see, podcast agencies come in different shapes and sizes. No matter your industry, budget, or content style, we can promise that there’s the perfect agency out there for you. Curious to jump on a call with one? Feel free to reach out to our team.
Free for 2 hours of content per month
$12 for 3 hours per month
$18+ for 6 hours and up
$5/month for Monthly Storage 50mb
Unlimited audio package: $9/month
Monthly Storage: Unlimited
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