Branded Podcasts

What Podcast Production Companies Do for Brands

Last updated on: 
July 26, 2022

What does a production agency do for podcasts? In this article the Quill team breaks down what podcast production companies can assist brands.

The branded podcast landscape is evolving at a rapid pace. Branded podcasts are becoming akin to social media for major companies, so for brands that are hoping to stay competitive in the landscape, a podcast is a key component of any marketing strategy.

The larger your brand, the more your audience will expect from your podcast in terms of content, guests and quality. Sound production, mixing and editing should all be top notch if you’re hoping to attract and retain listeners. 

So how can brands achieve high-level sound quality and production? The answer is obvious: hire a production company!

Provided you have the budget available, hiring a production company to help you with the more technical aspects of podcasting is highly valuable. Although it’s an investment, it’s one that will pay dividends in the long run.

Here are three perks of hiring a production company to produce your branded podcast:


1. High-quality sound production and editing

Sound quality is of utmost importance in today’s competitive podcast landscape. If the sound quality of your podcast isn’t crystal clear, you risk losing listeners or even tarnishing your brand image.

Luckily, a production agency can help you achieve top-notch sound quality, editing and mixing so your podcast sounds as professional as possible.


2. A third-party observer to provide objective advice

Often we can get so caught up in the weeds of our own brand that we lose sight of the bigger picture. Hiring a production agency can help you align on what’s really important when it comes to your podcast by providing you with a third-party, objective opinion on elements like structure, transitions, sound mixing, marketing and more.


3. An expert team to guide you through the process of podcasting

Let’s face it, podcasting is an art in itself, and it would be difficult to produce an excellent podcast completely solo. When you hire a production team to support you and your brand, you’ll be benefiting from their expertise and years of experience working in audio, which can come in handy when questions or problems inevitably crop up.

The key to hiring a production agency is really finding a team that you can trust. It’s important to ask the right questions and make sure you’re aligned on your creative vision before you enter into the working relationship to avoid any miscommunications.


4. Save time so you can put your energy elsewhere 

Launching a podcast is a big undertaking, and that’s to say nothing of all these other tasks associated with the brand you likely already have on your plate. Hiring a production agency will not only help you boost the quality of your product, but it will also have positive effects on the rest of your business because you’ll have more time to focus on the numerous other things you have on the go.

Mackenzie Patterson

Digital Content Strategist

Mackenzie Patterson is the Senior Producer & Content Strategist at Quill Inc, and a Toronto-based writer, and journalist. She's always exploring the latest movies, TV shows and wellness trends.

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!