It's Official, 'Call Her Daddy' is Exclusive

Last updated on: 
July 14, 2021

It's Official, 'Call Her Daddy' is Exclusive


Throughout 2020, users watched as Spotify continued to grow their seemingly never-ending roster of exclusive podcasts. Signing on names like Joe Rogan, Bill Simmons, and Brene Brown to name a few. And as we enter the summer of 2021, Spotify is showing no signs of slowing down. 


On June 15th, Spotify signed an exclusivity deal with the infamous podcast, Call Her Daddy, starting July 21st, 2021. The podcast covers an array of topics around sexual positivity, vulnerable experiences, self care, and trauma. Over the years, the show has evolved along with the host, Alex Cooper. The podcast originally started with Cooper and her co-host, Sofia Franklyn, but after a public disagreement between the two and Barstool Sports president, Dave Portnoy, Franklyn ended up leaving the show. The dispute was over contract terms which resulted in the claim that the two host’s had a base salary of $500,000. Cooper eventually ended up signing a deal, whereas Franklyn did not. In 2020, Franklyn ended up launching her own podcast, “Sofia With an F.” 


“From its start three years ago, the show has always been about challenging the status quo and manifesting conversations that previously only happened behind closed doors. I can’t wait for this next chapter with Spotify, where I will continue raising the bar with great content and guests for the Daddy Gang.” says Cooper in Spotify’s newsroom


In Spotify’s 2020 Wrapped campaign, Call Her Daddy proved to be the fifth most popular podcast streamed globally on the platform, making it no surprise that the audio company set their sights on the show entering 2021. Later on June 15th, Variety released that the agreement between Cooper and Spotify is worth more than $60 million, making it the largest exclusive deal Spotify has made with a female-led podcast thus far (although, we’ll see what’s to come). 


This exclusive deal comes just one month after Spotify announced the acquisition of Dax Shepard's podcast, Armchair Expert. Similar to the deal with Armchair Expert, Call Her Daddy will be a Spotify exclusive for the next three years. 


So this begs the question - is this an effective tactic for Spotify? Can the audio giant continue to take on exclusive shows with the biggest names in the industry without angering non-Spotify users? It’s still undetermined, but what we will say is that podcasters might want to think about the success of their show in the long-term. 

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!