There is a flood of marketing-focused educational resources, influencers, and tools, but knowing how to sift through the noise to find the tactics that you should actually implement for your business can be overwhelming.
We decided to list 10 of the best marketing podcasts that our team is always listening to in order to get new ideas, strategies, tactics, and news.
Let’s jump in:
The Marketing School podcast is hosted by Neil Patel and Eric Siu, two marketing leaders. Specifically, Neil Patel is someone that many often look to for the latest marketing news and trends. Basically anything marketing-related, Neil has probably written about it.
The Marketing School is a great, quick hit marketing podcast and that’s a large reason why we love it. Some marketing podcasts range in the 30-45 minute plus range which can be a bit of a turn-off if you’re looking for actionable tips rather than an interview with a marketing professional. This show is solely focused on providing tips, tricks, and advice for marketers that you can implement into your business immediately.
We of course had to include Marketing Over Coffee. Hosted by John J. Wall, Marketing Over Coffee is an incredibly popular marketing podcast. It also ranges on the shorter side with episodes usually in the 20-30 minute realm.
The show features interviews with marketing leaders like Seth Godin, Simon Sinek, Ann Handley, and more. On top of that, John also has episodes where it’s just him discussing marketing strategies, news, and tactics while educating listeners about various technologies. If you’re wanting to hear from thought-leaders but also get tactical advice, Marketing Over Coffee is a great resource.
Marketing O’Clock is part of the Search Engine Journal podcast network and hosted by the Cypress North team. Every week, the team dives into all things SEO, PPC, and social media marketing. They discuss the latest news, studies, trends, and updates while examining how each will impact your KPIs.
The show is on the lengthier side with each episode usually over 60 minutes. The format is a round table discussion among the Cypress North team, which overall, we really enjoy. It makes the show feel much more natural and you can connect with the hosts at a deeper level since they show their personalities more. Although a longer show, we still tune in every week since they cover so many different areas of marketing as well as the latest news and top updates in a more casual format.
The CMO Podcast is hosted by Jim Stengel who is the former CMO of Procter & Gamble (so yes, he’s very credible). The podcast uses an interview-style format where Jim will sit down with leading CMOs to discuss purpose.
For so many marketers, identifying your brand’s purpose and understanding how to use it can be a daunting and difficult task. But Jim sees it as a necessity. On his show, leaders discuss how they pivoted towards purpose and how to use that in your marketing strategy. If you’re looking for an inspirational podcast that gives you some big picture ideas, The CMO Podcast is for you.
The Marketing Scoop is powered by SEMRush and hosted by Laura Morelli. The podcast covers the latest digital marketing news and trends. In each episode, Laura sits down with a different industry expert to learn everything from SEO & advertising to content marketing.
What I love most about this podcast is that every episode is basically its own case study as guests share their story, tactics, and success metrics. Hearing the actual experiences of marketing leaders from various companies gives you a much more realistic view of how various strategies can actually work and examples of how you should use them.
The Paid Search Podcast is hosted by Chris Schaeffer and Jason Rothman who are both Google AdWords experts and Google Partners. As you can imagine, this show covers everything paid marketing. Through a casual conversation format, the two discuss pay per click, Google Ads, online marketing, and how to effectively advertise your business.
Paid advertising can definitely get confusing and there are constantly new releases and updates that you need to stay on top of. This podcast is your go-to for all of this. Chris and Jason give you realistic, actionable advice, while keeping you updated on the latest trends that you need to pay attention to. If you’re running any sort of paid advertising for your company, check out The Paid Search Podcast.
Although they haven’t released any episodes in about a year, The Search Engine Journal podcast is still relevant to all marketers. Hosted by Brent Csutoras, Danny Goodwin, and Loren Baker, the podcast covers SEO, PPC, social media, content marketing, and digital marketing.
The show is a mix of casual talk between the hosts and conversations with top industry experts in the marketing world. Episode length ranges from episode to episode with some around 25-minutes and others running over 60 minutes. But since episodes take the form of a natural discussion, it makes it much easier to listen to even those on the longer end. In addition to this, The Search Engine Journal podcast is an amazing resource if you’re trying to master the art of SEO.
Another incredibly popular marketing podcast, The Copyblogger podcast is hosted by Tim Stoddart and Darrell Vesterfelt. The show dives into content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
The podcast is a hybrid between interview-format episodes as well as casual conversations between Tim and Darrell. When it’s an interview based episode, Darrell will dive into the journey of the guest and ask them key questions about their expertise in marketing. In the episodes with just Tim and Darrell, the two jump into a more in-depth conversation around specific tactics and strategies in marketing (with a focus on content marketing).
Perpetual Traffic is hosted by Ralph Burns and powered by DigitalMarketer. The podcast shares strategies and tactics focused on converting your leads through the stories of business owners who have been through it all themselves. Although the podcast features guests, it feels much more like a round-table discussion rather than an interview.
For many, paid traffic can be the lifeline of your business so knowing how to do it well and efficiently is non-negotiable. This podcast does a great job of teaching you not only how to get more traffic but how to actually convert that traffic. This show is a must-listen.
The Social Media Marketing Podcast is hosted by Michael Stelzner and powered by the Social Media Examiner. The podcast has been around since 2012 and aims to help marketers navigate the ever-changing marketing landscape.
Similar to Perpetual Traffic, The Social Media Marketing Podcast interviews marketing leaders but makes it feel much more like a round-table discussion. The show gives you a big-picture look at marketing but also brings everything down to actionable strategies and tips that you can implement in your own business.
Have we missed some of the best marketing podcasts? Let us know your favorites here!
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