Due to the COVID-19 pandemic and the uncertainty surrounding it, Quill has made the difficult decision to
indefinitely postpone the Listen In Conference until we have entered more certain times globally.
In the meantime, sign up for our bi-weekly newsletter to receive any
updates as well as the latest podcasting news, tips, and trends.
If you have any questions, feel free to reach out to our team.Sign up
Listen In has been developed specifically for enterprise level marketing teams looking to better understand and capitalize on the world of podcasting.
Whether you see the potential value of creating your own branded podcast, are looking to advertise on existing podcasts or some combination of the two, Listen In is focused on providing the insight you need to make decisions and move forward in this relatively new medium.
Podcasts provide an opportunity for companies to deepen engagement, build stronger brand loyalty, tap into highly engaged audiences and generally stand out in an incredibly crowded market – join us at Listen In to learn all about how to fully take advantage of this amazing marketing opportunity!
Listen In is a niche conference providing highly tailored and actionable information for marketing teams of medium to large brands.
The conference will be held in 2022.
Host and Co-Creator,
Sarah Koenig is the host and co-creator of the award-winning podcast Serial. Launched in 2014, Serial is credited with bringing mainstream attention to the podcast format and has been downloaded more than 420 million times, making it the most listened-to podcast in the history of the form. Among other honors, Serial won the 2014 Peabody Award, the first time the award has been given to a podcast. In 2015, Koenig was named one of Time Magazine’s “The 100 Most Influential People.”
Sarah Koenig began her career as a newspaper reporter – her first reporting job was at her weekly hometown paper.
She lived in Moscow, Russia for several years, where she worked for the New York Times, and once she returned, went to work for the Concord Monitor in New Hampshire. She did stints as a crime reporter and then as a political reporter – the same beats she’d go on to cover at the Baltimore Sun.
In 2004 Sarah Koenig became a producer at the radio show This American Life. She has guest-hosted This American Life several times, most memorably for the “No Coincidence, No Story” show; she has also produced and reported some of the show’s most popular episodes, including “Switched at Birth,” “Dr. Gilmer and Mr. Hyde” and “Habeas Schmabeas,” a Peabody Award-winning show about Guantanamo Bay.
Serial is produced by Serial Productions, which is co-owned by Koenig, Julie Snyder, and Ira Glass. They released S-Town, a 7-part non-fiction podcast hosted by Brian Reed, which premiered in March 2017. S-Town was downloaded more than 10 million in the first four days of its release — setting a new record in the podcasting world. S-Town also won a Peabody Award in 2017. Serial Productions continues to have additional projects in development.
Listen In features a lineup of inspiring speakers from both the podcasting industry and businesses that have successfully launched a branded podcast or leveraged podcasting's advertising opportunity
54% of podcast consumers are more likely to consider brands they hear about on podcasts
Podcasts lift brand awareness by 89%
Branded podcast increase favourability by 24%
57% of Americans are podcast listeners and listen to an average of 5 podcasts per week
Source: Edison Research, BBC
“ We are eager to support the growing demand for quality podcasting. There are so many amazing independent podcasts out there and we want to help teach and train marketers about the value of the podcasting content and advertising opportunity. It won’t end there however, we plan to walk marketers through the execution strategies to fully outline exactly how to go from idea to execution.”
Listen In sponsors get an assortment of amazing opportunities to reach and interact with an audience of decision makers.
We will spend time with each sponsor and find out how we can support your goals and help you realize a great opportunity for your brand/business at the event.