When it comes to business-to-business (B2B) marketing, there’s an endless number of tactics brands can try to spread the word about their company, increase sales, and generate revenue. 

In today’s tech landscape, there are always new concepts, platforms, and tools sprouting up to help businesses communicate the value of their offerings (in a non-boring way) and ultimately win over more customers.

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What is B2B marketing? 

But before we get into it, what exactly is B2B marketing? 

In a nutshell, B2B marketing refers to the marketing efforts a business takes to sell their product or service to another business who will use it to benefit their own company. 

For example, running a paid ad campaign selling a software service that helps other businesses in their sales efforts would be considered B2B marketing. Or a report on the State of Sales in 2025 with original research your brand conducted, would also be B2B marketing. 

Like regular marketing, B2B marketing can fall into a wide variety of modern tactics, tools, and campaigns—from email marketing to podcasting and beyond. No matter your business goals, we guarantee there’s a tool, platform, or agency out there that can help you achieve them and more (and if there isn’t, then you may have just identified a gap in the market!). 

Without further ado, let’s take a look at some examples of the best agencies, tools, and platforms you can use in your B2B marketing efforts. Of course, this isn’t an exhaustive list, but it’s a great place to start:

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B2B agencies

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1. Quill Podcasting

Branded podcasts have been growing at a rapid rate over the past few years. 

And for good reason. Not only are podcasts popular among everyday listeners (predicted to hit over 584 million listeners worldwide in 2025), but they’re also becoming a popular tool for B2B marketing purposes. 

A B2B branded podcast is a great way to establish your company as an authoritative voice in your field, build communities and engagement, and drive overall business growth.

Quill is a full-service branded podcast agency, working with corporate brands on everything from creative conception and production to distribution and audience growth. 

B2B podcasts Quill produces include:

• Powering Travel by Expedia Group
• A Better Way to Money by Northwestern Mutual 
• Shift by PwC
• Redefiners by Russell Reynolds Associates 

If you’re looking to empower your B2B brand through creative storytelling, reach out to our team.  

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2. Velo

Velo is an award-winning B2B marketing agency that specializes in clients that work in the technology, industrial, and professional services spaces.

Made up of a team of specialists who are knowledgeable about brand storytelling, campaigns and programs, content strategy, and much more, the agency can help you with all of your niche B2B marketing needs.

Some of the agency’s notable clients include:

• Cisco
• McGraw Hill
• Nokia
• Anaplan
• Deloitte

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3. Earnest

Earnest is another award-winning B2B marketing agency focusing on doing away with the ordinary to help your business really shine in the eyes of other companies.

The agency provides a variety of services, including content creation and strategy, digital campaigns, experiential programs, and overall brand strategy. 

Some of Earnest’s notable clients include:

• Oracle
• Vodafone
• Canon
• Google
• Samsung

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4. Viral Nation

Viral Nation has consistently been named one of the best agencies in the game for their analytical approach to digital marketing and excellent client service. The agency provides a wide variety of services, including influencer marketing, brand strategy, paid and earned media, the list goes on.

Specifically, Viral Nation is known for its success with influencer campaigns—hence the name, Viral Nation—and has even become well-known as the world’s number-one influencer marketing agency. 

Some of the big-name brands the agency has worked with in the past include:

• ViewSonic
• Bud Light
• Meta Quest
• Energizer

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5. SmartSites

Global web design and digital marketing agency SmartSites is known for helping brands exceed their marketing goals. The agency has completed over 900 websites, generated more than $100 million in sales for their clients, satisfied more than 500 clients, and employs more than 80 designers and developers.

Some of the services SmartSites provides their clients include:

• Web design
• Pay-per-click advertising
• Search engine optimization
• Email and SMS marketing
• Social media marketing

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6.  Omniscient Digital

Omniscient Digital is an organic growth agency that builds content & SEO programs for ambitious B2B brands. They're a nimble team of cross-functional specialists in growth strategy, SEO, analytics, editorial, and digital PR. 

Omniscient helps companies build custom strategies, execute content production at high velocity, and attribute business value to the program with analytics dashboards. 

They've worked with big-name brands like:

• Jasper
• HotJar
• Order
• AppSumo
• GatherContent

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7.  Thrive Digital

Thrive Digital offers full-funnel growth marketing campaigns to B2B brands. They manage all aspects of their clients' campaigns, ensuring they’re scalable, sustainable, and exceed your business objectives (a pretty good setup if you ask me). 

Specifically, they specialise in performance marketing, data and measurement, and data-driven design. 

They've worked with notable B2B brands like:

• Uber
• Asana
• MasterClass
• Counbase 
• Tempur-Pedic

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Tools and platforms

Next, let’s move on to specialized tools and platforms that can help you bring your B2B marketing strategy to life (and save you time and headache while doing it).

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1. HubSpot‍

As its name suggests, HubSpot is your one-stop hub for all things B2B marketing. The CRM software platform serves as a hub for all your sales, marketing, and customer service needs, offering something useful for every member of your team.

With HubSpot, you can perform a variety of valuable functions like tracking and analyzing sales activities in real-time and gaining insights into customer data.

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2. BuzzSumo

BuzzSumo is another valuable tool for gaining insights into your B2B marketing efforts, generating new content ideas, and analyzing data. The platform has an archive of 8 billion articles from around the world, so it’s great for getting inspired, finding engaging new topics, and tapping into viral content. 

Having an excellent content strategy is a major component of any B2B marketing strategy, and BuzzSumo is just one platform that can help you do this effectively.

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3. CoHost

CoHost is a podcast analytics and audience insights platform for B2B brands. Through real-time podcast data and deeper insights on the companies listening to your show, CoHost makes it easy to understand who your audience is, what resonates, and podcast ROI. 

CoHost offers both Podcast Hosting and Prefix plans, meaning that brands can track in-depth podcast analytics and listener data regardless of their current hosting provider. 

Some standout CoHost features include:

• B2B Analytics: Discover which companies are listening to your show, along with the employee’s job title and seniority. 
• Advanced Audience Demographics: Gain insight into your listeners' age, household income, family members, social media habits, and more. 
• Tracking Links: Track clicks to downloads across multiple marketing channels all through one single link – think LinkTree for podcasts.
• Automatic Transcriptions: In-app AI-powered transcription tool for effortless editing, distribution, boosted SEO, and accessibility.

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4. AudiencePlus

Acquired by The Juice, AudiencePlus is a content distribution platform for B2B brands to grow and drive demand. 

The platform allows you to publish multimedia content through a built-in content distribution system. From here, you distribute your content to an engaged community of over 100K B2B professionals. And then of course, the goal is that you drive subscribers to your brand page, see who’s checking out your content, and increase revenue. 

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5. SharpSpring

SharpSpring is your one-stop shop for email and CRM marketing automation tools. The platform helps you save time by starting conversations that lead to conversions using personalized messages and automated campaigns.

With the SharpSpring email marketing platform, you can track leads and gain detailed analytics on all customer interactions.

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6. Clearscope

We all know that content is king. Clearscope is an AI-powered platform that makes it easy to build your B2B content strategy. 

The platform finds high-impact topics and keywords that aim to drive traffic to your site, uses AI to write engaging, authoritative content, increases trustworthiness through AI analysis, and ensures that your content stays relevant and ranks long-term. 

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7. Paperflite

Paperflite is another useful content platform that can help B2B brands—big and small—manage all their sales and marketing content in one place.

The platform supports customer-facing teams to find and share the right content, and then track how leads are engaging with it to continue driving sales forward.

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8. SparkToro

If you really hope to do a deep dive into your audience profile so you can understand them better than they understand themselves, you’ll want to check out SparkToro. The platform helps brands uncover what audiences are talking about and where you can reach them. 

Using the SparkToro tool, you can search for a certain topic or keyword and find out the types of content your audience is engaging with most—whether it’s websites, social media, press, or podcasts. 

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The best B2B marketing agencies, tools, and platforms

The list of B2B marketing agencies, tools, and platforms that can help you in your journey is truly endless. And each one is going to offer something unique that may or may not solve a need you have. 

This list is just the tip of the iceberg of the amazing companies in the market to help bring your B2B marketing efforts to life. 

If you’re hoping to reach other businesses through marketing, explore these tools and more so you can ensure you’re reaching your ideal audience, growing your network, and optimizing your B2B marketing strategy. 

And if you’re looking to dive more into the B2B marketing space, check out our list of the top B2B podcasts!