Guy Raz explores the stories behind some of the biggest companies around the world. Through a series of thoughtful questions, How I Built This is a behind-the-scenes dive through the lenses of the founders who built these mega businesses.
How I Built This is the perfect way to start the week to get the gears turning when you’re still a little bleary-eyed from the weekend and probably recovering from the Sunday evening blues.
Not because this podcast is all “RAH RAH RAH success and positivity!” but it’s actually about the existential crisis we all face periodically even if you’re the big name behind a giant success story. Most episodes of How I Built This will take you on a familiar rollercoaster with wild ups and near bankruptcy downs mixed with some unexpected twists and turns. I think knowing about this tumultuous ride is important for all entrepreneurs (and non-entrepreneurs as well) —that building something big isn’t just about the idea, it’s also about the grit and resilience it takes to see something through the darkest of times. And sometimes you just have to white-knuckle it and hang on for dear life.
Whether you’re trying to build the next AirBnB, Patagonia, or just a small bistro in your community, How I Built This is a great podcast to remind us of what kind of courage is required to put yourself out into the world and try to make something for others. There’s always little nuggets of wisdom that I have to jot down that I never thought about it and that comes from the breadth of industry the podcast explores.
Business and money and success shouldn’t just be something we glorify, it should be something we study. And the people who build these multi-million dollar companies, they’re not superheroes or mythical beings. Mostly, they just didn’t stop.
How I Built This puts a wealth of knowledge, experience and lessons right into the palm of our hands. Every time I listen to How I Built This, it bolsters the voice in my head that tells me to try and quiets the voice that tells me I’ll fail and to play it safe. Safe to say, it’s one of the best out there.
Entrepreneur and Marketing Consultant. Lover of fun ideas and noodles. Ten years of experience building passionate communities and growing brands into household names.