The goal of the podcast is to share North America’s latest innovations and the people behind them. The CIBC team needed a partner that would help to produce innovative content, gain awareness, and increase traffic and leads for CIBC.
The CIBC team partnered with Quill to take on the production process of the CIBC Innovation Banking Podcast. Quill focused on adding more sound design elements to make the series more engaging for listeners while also ensuring that the content remains concise and valuable for their target audience. Quill also took on areas of paid marketing for the podcast to increase awareness and generate leads for CIBC.
Season three of the CIBC Innovation Banking Podcast experienced exponential growth when Quill joined the project compared to previous seasons. The podcast is also featured in various publications such as BetaKit and Bay Street Bull to gain further reach for their target listeners. The podcast continues to garner positive reviews and recognition from its audience, with many listeners commenting on how the content is relative to venture capitalist’s, startups, and other target audiences.
Tune in to The CIBC Innovation Banking Podcast.
At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.