How CIBC Partnered with Quill to Share North America’s Latest Innovations

CIBC was in need of a partner to manage the creation and distribution of their existing podcast, CIBC Innovation Banking.
The goal of the podcast is to share North America’s latest innovations and the people behind them. The CIBC team needed a partner that would help to produce innovative content, gain awareness, and increase traffic and leads for CIBC.
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The CIBC team set goals to increase content quality, reach their target listener base, generate new leads, and engage with current stakeholders.
The CIBC team partnered with Quill to take on the production process of the CIBC Innovation Banking Podcast. Quill focused on adding more sound design elements to make the series more engaging for listeners while also ensuring that the content remains concise and valuable for their target audience. Quill also took on areas of paid marketing for the podcast to increase awareness and generate leads for CIBC.
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The CIBC Innovation Banking Podcast received impressive growth for season three of their series.
Season three of the CIBC Innovation Banking Podcast experienced exponential growth when Quill joined the project compared to previous seasons. The podcast is also featured in various publications such as BetaKit and Bay Street Bull to gain further reach for their target listeners. The podcast continues to garner positive reviews and recognition from its audience, with many listeners commenting on how the content is relative to venture capitalist’s, startups, and other target audiences.