How TD’s ‘C Suite’ Achieved a Spot in the Top 2% of All Podcasts

TD, the sixth largest bank in North America currently serves approximately 22 million customers in a number of locations across the globe.

TD approached Quill to produce a show that would educate everyday individuals about cybersecurity and fraud while attracting talent to the cybersecurity space. The team was searching for measurable marketing tactics to educate everyday people on cybersecurity through impactful stories.

They needed an effective and engaging channel to spread awareness and inform consumers about the dangers of cybercrime. Additionally, they wanted to position the host, Claudette McGowan, as a thought leader in cybersecurity without taking too much time out of her already busy schedule.

Using competitor benchmarks, Quill created a unique podcast format and tailored Audience Growth Strategy to drive results. TD partnered with Quill to create C Suite, a podcast that’s informing everyday people on cybersecurity. Quill assisted in the launch of C Suite from ideation and strategy to distribution and audience growth.

Through innovative storytelling and a journalistic style, C Suite is educating listeners, driving public relations efforts for TD and Claudette, and increasing awareness for TD’s cybersecurity initiatives.

C Suite is an award-winning podcast that has been featured in various publications including BetaKit and Bay Street Bull. The podcast has reached impressive download rates for its first season, received positive reviews and feedback from listeners who are using it as an educational resource, and brought numerous speaking opportunities to Claudette.