C Suite


TD was searching for measurable marketing tactics to educate everyday people on cybersecurity through impactful stories.

The TD team needed an effective, engaging, and measurable channel to spread awareness and inform consumers about the dangers of cybercrime. The team also wanted to position the host, Claudette McGowan, as a thought leader in cybersecurity without taking too much time out of her already busy schedule. 

Using competitor benchmarks, Quill created a unique podcast format and tailored Audience Growth Strategy to drive results. 

TD partnered with Quill to create C Suite, a podcast that’s informing the masses on cybersecurity. Quill assisted in the launch of C Suite from ideation and strategy to distribution and audience growth. 

Through innovative storytelling, C Suite is educating listeners, driving public relations efforts for TD and Claudette, and increasing awareness for TD’s cybersecurity initiatives. 

C Suite is an award-winning podcast that has been featured in various publications including BetaKit and Bay Street Bull. The podcast has reached impressive download rates for its first season, received consistent positive reviews and feedback from listeners who are using it as an educational resource, and brought numerous speaking opportunities to Claudette. 

Sample C Suite episodes: 

Tune in to the C Suite podcast

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Learn more about TD: 

As a top 10 North American bank, TD aims to stand out from its peers by having a differentiated brand – anchored in our proven business model, and rooted in a desire to give our customers, communities and colleagues the confidence to thrive in a changing world.

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