Steps To Establish A Better Design Aesthetic For Your Business

Last updated on: 
July 13, 2021


Lay your thoughts on the table. Start with what you want your brand to look like. This includes the theme, style, colour, logo, and rules. What’s on brand and what’s not? How do you want your customers to feel when they see your product? Are they happy? Elated? Surprised? What colours are associated with that feeling? If you’re not sure, A/B test colours to see what resonates best with your customers - analytics are your friend here. 

 A platform to mention is Pinterest. To help collect your ideas, Pinterest is a fantastic place to house inspiration. A picture is worth a thousand words and Pinterest’s ability to compare images makes it easy to grasp what will resonate. For instance, when you take a look at Nike, their logo may seem simplistic, but through consistency, the image has become a global icon. Pour your values into your brand image and let it reflect your overall goals and philosophy. 

Research What’s Trending 

Know your target audience - your customers are attracted to what they like to see. This may seem like common sense, but understanding what’s trending amongst your customers is important to ensure a positive experience. Think customer first - if you’re customers like it, so do you.

Determine What Style Suits Your Brand Best 

Every brand has its own style, which gives them their personality. For example, a brand like Apple is modern, sleek, minimalist, and creative. While their famous Apple logo is simple, it’s iconic. It makes them look and feel innovative.

On the other hand, brands like Starbucks and Coca-Cola build their aesthetic on heritage, mixing a little retro with contemporary design practices. By doing so, they convey trust and reliability, while staying relevant in their industry. Although large scale examples, these businesses are successful for a reason. They know who they are, what they want, and how they want to be perceived. That’s the key. Whether you’re a mainstream brand focused on mass marketing or a small startup focused on niche marketing, capitalize on your image and measure the results.

One Size Fits All 

In today’s day and age, to be relevant, your brand needs to be on all platforms. It isn’t good enough to only have a website. You need coordinated digital touch points to reach your customers. Make sure your brand is visible on every platform that your customers are frequenting. Create buzz, and build your reputation there. Your brand needs to be consistent, but your messaging must be tailored to cater to each platform’s audience behaviour. Every digital channel is different. Your Instagram will have a different pull than your Twitter. By tailoring your message, you increase the likelihood of audience engagement with your brand. Customers need to have ease of access when interacting with your brand online, regardless of the platform. 

Keep it Authentic 

Taking inspiration is encouraged, but full-on copying another company is a no-go. When you’re surrounded by competitors, chances are that other companies will be similar. Don’t give in. Find a balance between what trends your customers are hopping on to, but stay true to your own brand. You will stay authentic in the eyes of your customers. The more you copy other people, the less personality your brand has, and the chances of your success decrease. Originality is always the best choice!

Related Posts

No items found.


  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point

Unlimited audio package: $9/month

Storage space:


  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.



Monthly Storage


  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!