Podcasts can drive all kinds of brand success. Studies have shown they can generate up to an 89% uplift in brand awareness, 57% in brand consideration, and 24% in favorability. A podcast can help brands own their voice in the market, reach new targets and more. The value that original podcasting can drive is vast and largely uncharted territory. So how do brands measure the return on investment? From generating new leads and driving sales, to helping with recruitment and employee engagement, there are many different ways podcasting can breed business success. This session will dive beyond downloads to explore ways to measure the success of your show.

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An original podcast can serve many different purposes for your business. It can help build brand trust and recognition, act as a tool for increased lead generation and improved SEO, and serve as a form of internal communication with your employees. All you need to start a podcast is a microphone, an internet connection and an original perspective, but the journey to a successful launch is a challenging one. This session will explore tips and tricks from pros who have launched and maintained successful podcasts and help pave the way for all those to come.

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Research shows that the podcast listeners make up one of the most engaged audience bases in the world. 92% of people who start a podcast finish it. Once you develop a following, we know you can keep them hooked, but how do you grow your audience in the first place? And how do you do so in a way that ties into your brand’s overall marketing efforts? This panel will focus on staying interesting and relevant to your audience, maximizing listener engagement, and standing out in a crowded podcast marketplace.

People are listening to podcasts during times not traditionally available to advertisers – while they’re walking the dog, running chores, and exercising. As marketers, we know that new mediums, new times, and new methods for reaching our audiences are always exciting, so how do we maximize our impact? Whether you’re looking for ways to diversify your marketing efforts and reach niche target audiences or just want to learn more about the landscape, this panel will cover tactics for running a successful campaign, measuring the effectiveness of podcast ads, and everything on the horizon in podcast advertising in 2020.

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