How Quill Worked with Axway to Achieve Over a 600% Listener Growth Rate

Eyal Sivan, Head of Open Banking at Axway, came to Quill to produce a podcast that would foster brand awareness and thought leadership in the open banking space—both for Eyal’s personal brand and for Axway. As the face behind the podcast, Eyal approached this endeavor as both a personal venture, as well as a project that would benefit his company.

Given Eyal’s knowledge of the open banking movement and his strong passion for the subject matter, he was highly involved in the production process from beginning to end. He had a clear vision of what he wanted for the show, and Quill helped to bring it to life.

Quill helped Eyal and the team at Axway produce a slick and professional narrative, an advanced interview podcast with industry experts featured as the guests. We paired that with in-depth blog articles and engaging social media posts to organically market the show. Driving home is the goal of building awareness and thought leadership even further.

For this podcast, the guest selection was paramount. Eyal wanted to interview the best and brightest in the industry—those who were truly making strides to move things forward in open banking.

Mr. Open Banking is a show about the open banking movement around the world, which meant that each guest should offer a different perspective from their part of the world.

The result was an in-depth interview-based show with thoughtful commentary from Eyal throughout. Each episode explored a different facet of the open banking movement, and many of the episodes specifically focused on how open banking is being developed in different places around the world, from Africa to the Middle East.